Ask Jeeves Buys Bloglines

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Friday, February 18, 2005

Ask Jeeves Buys BloglinesAsk Jeeves reported on Tuesday of last week that they have bought the privately held and popular Bloglines, a site developed for searching millions of personal web pages and aggregating news headlines. In an effort to keep pace with its rivals Google, Yahoo!, and MSN, Ask Jeeves plans to build a specialized blog search engine and fold the service into its various properties.

Ask Jeeves Buys Bloglines

Ask Jeeves reported on Tuesday of last week that they have bought the privately held and popular Bloglines, a site developed for searching millions of personal web pages and aggregating news headlines. In an effort to keep pace with its rivals Google, Yahoo!, and MSN, Ask Jeeves plans to build a specialized blog search engine and fold the service into its various properties, including personalization product MyJeeves and the portal Excite.com.

As we all know weblogs (blogs) can be used in a number of ways, but ultimately they are used by those Internet users who feel the need to express themselves and share with the world their thoughts and opinions on the many subjects that make up their everyday lives. I for one enjoy reading the publishings of many other "bloggers" who share my interests and I applaud Mr. Jeeves for jumping on the "blog band-wagon" and getting a piece of the action.

Just this past week, I caught an Ask Jeeves commercial featuring the very funny American Idol reject William Hung, you know... "she bangs, she bangs", which I found to be pretty hilarious. Apparently this is one of several TV advertisements to be released in the near future where each ad will feature a regular person seeking everyday information from an expert or icon of some kind. Of course, they don't get the answer they need because they should've gone to the icon with world-class search technology: Jeeves.

It's not too often that you will see the funny, lighter-side of many corporations and a television plug like the one I saw is a great way to say "you have questions, Jeeves has answers."

All in all, I believe good ol' Jeeves is truly shaping himself into a powerful search engine, a great resource for its users, and a true contender in the search engine wars.

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