Time Warner's AOL took Blogging to a whole new level when just last week they unveiled their newest service, Red Blogs, a blogging system that promises its users additional privacy-level settings for their online diaries. Bloggers will have the following 3 choices for when selecting who is able to read their inner-most thoughts and feelings:
Private Blog - A private blog will be kept 100% locked and only made available to its primary user.
Semi-Private Blog - A semi-private blog will be locked to all but those who are invited to read it.
Public Blog - A public blog will be given access to anybody on the net.
However, blogs of younger teenagers, those between 13 and 15, will be locked from general public viewing. Similarly, with semi-private blogs, parents must approve the list of people invited to read the journals of younger teenagers... a great feature in my mind.
AOL obviously did their homework before launching Red Blogs as they have implemented many usability factors, factors that its users will no-doubt love and appreciate... and their parents too. With this new venture and their new local search program, announced earlier this month, AOL has put itself in line, after Ask Jeeves of course, to join search giants Google, Yahoo!, and MSN in what is being publicized as the "Search Engine Wars."
Labels: blogging, industry-news
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