AOL Announces Red Blogs

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Friday, April 01, 2005

AOL Announces Red BlogsTime Warner's AOL took Blogging to a whole new level when just last week they unveiled their newest service, Red Blogs, a blogging system that promises its users additional privacy-level settings for their online diaries. With this move, has AOL put themselves inline to join search giants Google, Yahoo!, and MSN in what is being publicized as the "Search Engine Wars."

AOL Announces Red Blogs

Time Warner's AOL took Blogging to a whole new level when just last week they unveiled their newest service, Red Blogs, a blogging system that promises its users additional privacy-level settings for their online diaries. Bloggers will have the following 3 choices for when selecting who is able to read their inner-most thoughts and feelings: Private, Semi-Private, and Public.

Private Blog

A private blog will be kept 100% locked and only made available to its primary user.

Semi-Private Blog

A semi-private blog will be locked to all but those who are invited to read it.

Public Blog

A public blog will be given access to anybody on the net.

Blogs are a great way to find and share information online. The one element that has been missing from almost all available blog platforms is the ability to privatize one's own posts. With regards to business bloggers like myself, having the options to privatize my blog isn't a bid deal. However, for those bloggers who share personal information intended for friends and family, this is a very desirable improvement.

According to AOL, blogs of younger teenagers - those between the ages of 13 and 15, will be locked from general public viewing. Similarly, with semi-private blogs, parents must approve the list of people invited to read the journals of younger teenagers... a great feature in my mind.

AOL obviously did their homework before launching Red Blogs as they have implemented many usability factors, factors that its users will no-doubt love and appreciate... and their parents too. With this new venture and their new local search program, announced earlier this month, AOL has put itself in line, after Ask Jeeves of course, to join search giants Google, Yahoo!, and MSN in what is being publicized as the "Search Engine Wars."

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