Dogpile Unveils New Searching Feature

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Friday, May 20, 2005

Dogpile Unveils New Searching FeatureDogpile, a meta-search engine currently owned and operated by Infospace, recently released a newly redesigned website and an interesting feature that displays the overlap (or lack thereof) of results from multiple search engines. The major focus of the redesign took place on their result pages, which now present twenty of the best results from the top Internet search engines.

Dogpile Unveils New Searching Feature

Dogpile, a meta-search engine currently owned and operated by Infospace, recently released a newly redesigned website and an interesting feature that displays the overlap (or lack thereof) of results from multiple search engines.

Why is This Important

The major focus of the redesign took place on their result pages, which now present twenty of the best results from the top Internet search engines. Dogpile results are configured by combining the individual results from a number of search engines, including Google, Yahoo! and Ask Jeeves, and sponsored listings from Google, Yahoo! Search Marketing and LookSmart, using Dogpile's own relevance algorithms. While this isn't too different from the way Dogpile used to display results, a cool new feature lets you simultaneously display blended results side-by-side with results from one or more individual search sources by clicking a button at the top of the result page. Results from an individual source open in a window to the right of the blended results, and you can open up results from every source other than Dogpile's web search picks simultaneously.

This makes it easy for search marketing professionals to directly compare the top results from these different engines. Dogpile has taken this a step further by highlighting results that are unique to the first result page for each engine. For example, if a result shows up in the first page of a Yahoo! search but not in any other search source, it is shaded with a pale yellow background. You can turn this highlighting on or off using a check box at the top of the result list.

The intent is to visually demonstrate the value of Meta search by showing the lack of overlap in the top results of the major search engines. By comparing results side-by-side, it quickly becomes apparent that each search engine has its own unique view of the web, and therefore, if you are currently optimizing for a single source of search results, you are missing a significant chunk of your company's market share.

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Yahoo! Announces 'Music Search' Feature

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Friday, May 06, 2005
Yahoo! Announces 'Music Search' Feature

Web giant Yahoo! announced, well sort of announced, this week its plans for developing a search engine for finding downloadable songs and music data from across the Internet.

The Sunnyvale, California-based company is expected to introduce the music search engine sometime within the next couple of months. Yahoo!'s new technology will let people search on an artist's name, for example, and retrieve all the available songs from other music services, as well as album reviews and band information from Yahoo! Music.

Why is This Important

Yahoo! has invested heavily on music services, and considers audio and video cornerstones of the company's future. In addition to buying song outlet MusicMatch for $160 million, Yahoo! is working on another music service in conjunction with rival MusicNet. The company has also started to streamline its music and multimedia properties over the past several months, changing the name of its Launch site to Yahoo Music and consolidating its entertainment businesses.

Search technology is considered the key to navigating the Internet's growing music and video collections, as well as the Web itself. Yahoo! is not only developing media and online communities to lure visitors, but it is attempting to use its media-search engines to connect with Web surfers outside its network. That way, Yahoo! can build its audience and likely expand its multi-billion dollar search-advertising business.

My Thoughts

This move makes perfect sense. Yahoo! has access to a lot of music information and, in my opinion, music needs better search. By looking and focusing at the structured data of music - title, genre, etc. - Yahoo! could easily begin to provide a better search user-experience than that of their competitors.

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