The Butler Enters the PPC Battle
The Internet's favorite butler, Ask Jeeves, reported this past week that they have plans to soon market their own Pay Per Click advertising platform in what I'm guessing is a way to break away from paid-placement partner Google Adwords.
The competitive sponsored search market remains dominated by Google and search giant Yahoo!, but that does'nt seem to be stopping anyone from attempting to "dip into their Kool-Aid". In March, MSN, which receives sponsored search listings from Yahoo!, also announced that it would be creating its own paid search platform, AdCenter. View my MSN Unleashes its One, Two Punch! post for more information on MSN's AdCenter.
Jeeves' new platform will be primarily based on keyword bidding, but other "measure of relevance" parameters may indeed be factored into the advertiser's ultimate cost. I'm guessing that their looking at using a system similar to that of Adwords where elements like click-through rate will also affect the cost per click and the average positioning of an ad.
Also, it was announced that Jeeves' paid search listings are expected to look similar to that of Google's system and will co-exist right along Google ads, at least for remainder of their contract which doesn't expire until 2007.
It's no secret that Jeeves has what it takes to go toe-to-toe with the likes of top contenders Yahoo!, Google, and MSN, which in my opinion is the best that search has to offer. I wouldn't be surprised if this was the year of the Butler, and by the end of it, Ask Jeeves was in a position to take away more of the popularity from the top dogs.
The competitive sponsored search market remains dominated by Google and search giant Yahoo!, but that does'nt seem to be stopping anyone from attempting to "dip into their Kool-Aid". In March, MSN, which receives sponsored search listings from Yahoo!, also announced that it would be creating its own paid search platform, AdCenter. View my MSN Unleashes its One, Two Punch! post for more information on MSN's AdCenter.
Jeeves' new platform will be primarily based on keyword bidding, but other "measure of relevance" parameters may indeed be factored into the advertiser's ultimate cost. I'm guessing that their looking at using a system similar to that of Adwords where elements like click-through rate will also affect the cost per click and the average positioning of an ad.
Also, it was announced that Jeeves' paid search listings are expected to look similar to that of Google's system and will co-exist right along Google ads, at least for remainder of their contract which doesn't expire until 2007.
It's no secret that Jeeves has what it takes to go toe-to-toe with the likes of top contenders Yahoo!, Google, and MSN, which in my opinion is the best that search has to offer. I wouldn't be surprised if this was the year of the Butler, and by the end of it, Ask Jeeves was in a position to take away more of the popularity from the top dogs.
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posted by Karl Ribas Friday, July 29, 2005 Read Comments (0) | Post a Comment | Subscribe  
 
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