Ask Jeeves to Launch Paid Search Platform

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Friday, July 29, 2005

Ask Jeeves to Launch Paid Search PlatformThe Internet's favorite butler, Ask Jeeves, has made known their plans to further develop and market their own Paid-Search advertising platform, and disband their current paid-placement agreement with Google AdWords. The new platform is said to go live in 2007 when Jeeves' agreement with Google is complete. Their paid-search program is expected to be based on keyword bidding, however, other "measure of relevance" parameters may also be factored in.

Ask Jeeves to Launch Paid Search Platform

The Internet's favorite butler, Ask Jeeves, has made known their plans to further develop and market their own Paid-Search advertising platform, and disband their current paid-placement agreement with Google AdWords. The new platform is said to go live in 2007 when Jeeves' agreement with Google is complete.

Furthermore, Ask Jeeves' paid-search program is expected to be based on keyword bidding, however, other "measure of relevance" parameters may also be factored in as well. I'd imagine that the search engine will follow in Google's foot steps and create a system where click-through rate and other metrics are important factors of cost and positioning.

My Thoughts

It should be obvious to everyone at this point that Jeeves is now in a position to step toe-to-toe with Yahoo!, Google, and MSN. While sponsored search is a highly competitive marketplace, one currently being dominated by Google and Yahoo!, Ask Jeeves will have an opportunity to generate some serious revenue from the selling of paid ads. Additional revenue can be used to better their search technology and further develop quality features capable of attracting more search users.

I am in no way suggesting that Jeeves will be able to immediately steal market share from it's competitors, but one has to start somewhere. Personally, I believe this is a great start!

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