Google Develops AdWords Professional Program

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Sunday, July 10, 2005

Google Develops AdWords Professional ProgramGoogle AdWords has recently developed an online training program for advertisers and search marketers that when completed will grant them with special privileges, proper certification, and the title "AdWords Qualified Professional" - a title which can be used to promote oneself and attract new business. The program features a compiled a list of credentials that an ideal "professional" needs to meet in order to be considered for the program.

Google Develops AdWords Professional Program

Google AdWords has recently developed an online training program for advertisers and search marketers that when completed will grant them with special privileges, proper certification, and the title "AdWords Qualified Professional" - a title which can be used to promote oneself and attract new business.

What is the Google AdWords Professional Program

Google, for the most part, has compiled a list of credentials that an ideal "professional" needs to meet in order to be considered for the program. Once an advertiser or marketing professional has met those credentials, they are then enrolled into the program and expected to take and pass a timed, multiple-choice type test on the many facets of the Google AdWords platform. The tests will range from 100 - 115 questions.

My Thoughts

This past week I decided it was time to prepare, study, and take the professionals exam, and to be honest it wasn't as easy as one might believe. I spend hours each day managing Google AdWords accounts, and yet, I was tested on several areas of the platform to which I am not all that familiar with. Google requires that candidates score a 75% or higher on their exam. I am happy to report that I scored a solid 92%. Furthermore, I did find the exam to be tricky in that Google focused on smaller elements to the management process rather than big-picture stuff.

At this point, I see very little benefit to being named an "AdWords Qualified Professional", and would not likely recommend this program to my colleagues. Essentially what it comes down to is my company paid $50 for the privilege of me being named a Google professional. I learned nothing new about the AdWords platform, nor have I changed the way in which I manage my client's paid-search accounts. In fact, I believe the true value of this program lies within the ability to market oneself as an "AdWords Professional". However, until my clients and the general population has an understanding of what this means, it does me absolutely zero good.

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