As I am sure that everyone is well aware of, a few months ago Google developed an Adwords training program that if completed would grant you the title of "Adwords Qualified Professional"... a title that could be used to promote yourself in your business' marketing efforts.

For those of you unfamiliar with the program, Google basically threw together a list of credentials that an ideal "professional" would need to have in order to be first considered. Then, if you happen to be one that meets all requirements, you need to pass a timed, multiple-choice type test with about 100 or so questions.

This past week I finally had the opportunity to prepare (yes study and thankfully so because it was a bit tough) and take the test. You're all thinking "I spend hours on end each day managing Google Adwords accounts, how hard can it be?" Well... that's exactly what I thought, but was soon set straight.

Google requires that you score a 75% or higher and I barely made the cut with a score of 80%. This test was created around questions that I either found to be tricky or just plan non-relevant, which leads me to wonder what Google had hope accomplish with this program.

Personally I see no benefits from being an Adwords Qualified Professional and do not recommend that others join the program. In the end, All Web paid $50 so that I could take a one an a half hour test to reap no proven benefits? I didn't earn anything from this program, I still manage accounts with the same techniques and strategies, and I really don't foresee potential clients throwing us their business just because we now have Google's approval. All in all... in my opinion, Google's "Qualified Professional" program is a true waste of time!