Yahoo! Tests 'Personalized Search' Feature

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Friday, July 01, 2005

Yahoo! Tests 'Personalized Search' FeatureIn an effort to provide it's users with new, quality searching solutions and to narrow the gap with it's rivals, Yahoo! is testing a new service that extends its search functionality. Dubbed "My Web 2.0," the service builds on personalized search features introduced this past April. Those features allowed Yahoo! users to archive their search results and share them with other people using the service.

Yahoo! Tests 'Personalized Search' Feature

In an effort to provide it's users with new, quality searching solutions and to narrow the gap with it's rivals, Yahoo! is testing a new service that extends its search functionality. Dubbed "My Web 2.0," the service builds on personalized search features introduced this past April. Those features allowed Yahoo! users to archive their search results and share them with other people using the service, but the next iteration will go a bit further.

Internet searchers with a Yahoo! login will be able to bookmark and cache copies of their favorite websites, label them in certain categories and attach comments in a structured way. Users will then be able to search among their contacts' knowledge base with what Yahoo! is calling its "MyRank" search technology.

In many ways, the service bears a resemblance to the recently popular Delicious Web bookmarks manager. Like Delicious, Yahoo! has opened user's My Web application, allowing extensions to its service to be easily created. I predict that overtime we may see Yahoo! integrate personalization technology across other applications and services, proving a whole new level of user experience.

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