Yahoo! Launches Contextual Ad Network

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Friday, August 05, 2005

Yahoo! Launches Contextual Ad NetworkYahoo! officially launched its long-awaited self-service contextual ad network. Much like Google's AdSense, this program will extend the reach of paid listings through small and mid-sized publishers as well as provide website publishers a fast and easy way to display relevant Yahoo! ads on their website's content pages. The network, which has been expected to launch for months now, will complement Yahoo!'s existing network of larger publishers.

Yahoo! Launches Contextual Ad Network

This past week, Yahoo! officially launched (BETA - US only) its long-awaited self-service contextual ad network. Much like Google's AdSense, this program will extend the reach of paid listings through small and mid-sized publishers as well as provide website publishers a fast and easy way to display relevant Yahoo! ads on their website's content pages... and earn money while doing so.

The network, which has been expected to launch for months now, will complement Yahoo!'s existing network of larger publishers, including CNN, ESPN, and NBC. Up to 2,000 publishers will be invited to join the beta test, with a full launch expected by the end of the year. This makes sense to me. By helping the broader publishing community maximize the value of their sites, Yahoo! is aiming to create an even more rewarding Internet experience for publishers, advertisers and users.

My Thoughts

It's fair to say that this is not just Yahoo! trying to cash in on another Google idea. This is not another Google Adsense. This is a Yahoo! venture that pays attention to quality of sites in the network, strives for openness in its policies, and offers advertisers more control... which are several of the issues marketers have raised about Google's network.

With the launch of Yahoo!'s new ad network, advertisers will no doubt benefit from increased competition in an area that has been ruled by Google, and publishers will have another revenue-generating option for their sites.

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