Yahoo! has acquired Upcoming.org in an effort to expand on its local-content offerings. Upcoming.org is a free website that lets people manage their social calendars and share information about upcoming events like local concerts and festivals. Upcoming.org users are able to include a continuously updated listing of events on their own websites.
Yahoo! has publicly acknowledged that they have acquired Upcoming.org, a social events calendar website, in an effort to expand on its local-content offerings. Upcoming.org is a free website that lets people manage their social calendars and share information about upcoming events like local concerts and festivals. Users can also comment on events others have attended and can include a continuously updated listing of Upcoming.org events on their own websites.
Yahoo! recently revised its local search program back in August, adding such features as user-reviews and interactive maps. Now, with this acquisition, the company will have access to tons of local content and will no doubt use it to enhance their search capabilities and features even further.
Local search is now being thought of as a very profitable growth area for advertising. More and more people are referring to their home computers and mobile phones to find local services or to book local events. Because of this, search providers such as Yahoo!, Google, and American Online (AOL), are now banking on the draw for small and medium-size businesses to advertise when people are most interested. These search engines have been doing their best to stay on top of the local search industry by finding different ways to locate and provide local search content, services, and tools. And why shouldn't they? The local search market is expected to attract somewhere in the neighborhood of $4 Billion in revenue within the next five years.
Furthermore, I strongly suggest that search marketing professionals and small business owners begin taking advantage of all the newly available local-advertising outlets that search engines have made available. It's clear that local is the place to be.