Yahoo! is currently in talks with AOL and is looking to attain AOL's millions of search and portal users, not to mention the near $400 million in ad revenue that currently goes Google's way. Time Warner has yet to comment on its offers from Google, MSN, and now Yahoo, but it a bid for AOL is merely a defensive move against the others.
A month ago, September 23rd to be exact, I wrote an entry regarding AOL and how Microsoft and Google were competing (most likely bidding) against one another in their attempts to partner-up with the popular web portal. Now, this week, Yahoo! has reportedly left the sidelines and entered itself in this ongoing struggle for a piece of American Online.
Yahoo! is currently in talks with AOL, a unit of Time Warner, and is looking to attain AOL's millions of search and portal users, not to mention the near $400 million in ad revenue that currently goes Google's way. Time Warner has yet to comment on whether or not they have received offers from Internet search giants Google, MSN, or Yahoo! or if they are even interesting in partnering up or potentially selling AOL. It seems for Yahoo!, Google and Microsoft, a bid for AOL is merely a defensive move against the others.
Even if Time Warner hadn't planned on selling AOL prior to receiving their first offer, I'd bet that they are at least considering it now. We all know that Microsoft's pockets run deep, and that Google's pockets aren't small either. Now that Yahoo! has officially entered the bidding war, I'd imagine that having the biggest 3 internet companies throwing figures your way is going to be hard to resist. I guess only time will tell.