Google acquired the San Diego-based website analytics company Urchin and in the months to follow, renamed the service to "Google Analytics". The service price was then reduced from $495 to $199. Google took yet another step forward in the website statistics / analytics direction and launched a free version of their Web analytics service.
Many of you may recall that back March of this year, Google acquired the San Diego-based website analytics company Urchin. In the months to follow, Google renamed the service to "Google Analytics" and reduced the services original monthly service from $495 to $199. Well, this past week Google took yet another step forward in the website statistics / analytics direction and launched a free version of their Web analytics service - one that will let companies see exactly how visitors interact with their website and how their advertising campaigns are faring.
The Free Version
Google Analytics will allow website owners the ability to see exactly where visitors are coming from, what links on the site are getting the most traffic, what pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multi-step checkout processes.
Google AdWords Integration
In addition, Google Analytics will be integrated with Google AdWords and will offer a new interface within existing AdWords accounts. Google Analytics will include a feature that automatically imports the cost data for return on investment (ROI) reports into the Google Analytics program so advertisers can see how much they're paying for keywords compared with how much money they're making off them. In addition, Online Marketers will be able to use the service to track banner, e-mail, non-paid, and paid search advertising campaigns from other ad service providers.
While I have yet to test Google Analytics, I do plan to and would imagine that it is going to be a truly remarkable product. In my opinion, Google made all the right moves at all the right times. They purchased a great product at the beginning of the year and are now using it to their advantage. Not only are they offering the service for free, but they are literally putting the squeeze on companies like Web Trends, Web Side Story, KeywordMax, and Click Tracks whom all seem to focus on the small to medium-size business market. It will be interesting to see how those companies respond to Google Analytics.