Google AdWords Tests 'Click-to-Call' Feature

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Friday, December 02, 2005

Google AdWords Tests 'Click-to-Call' FeatureGoogle began testing a new "click-to-call" service which lets people speak with advertisers on its search results page and without having to pick up and dial a phone. Interesting concept, right? Unlike voice Over Internet Protocol (VOIP), a technology that sends voice transmission over the Internet, this service appears to connect two parties over the regular phone lines.

Google AdWords Tests 'Click-to-Call' Feature

This past week Google began testing a new "click-to-call" service which lets people speak with advertisers on its search results page and without having to pick up and dial a phone. Interesting concept, right? It's definitely innovative. Unlike voice Over Internet Protocol (VOIP), a technology that sends voice transmission over the Internet, this service appears to connect two parties over the regular phone lines.

How Does Click-to-Call Work

According to the project's details, a web surfer can click a phone icon adjacent to an ad, enter his or her own phone number and then click a "connect for free" button. Google's service calls the advertiser's phone number and when the web surfer picks up the receiver on his phone, he or she hears ringing as the call to the advertiser is connected.

In addition, Google promises that it will not be sharing your telephone number with anyone, including the advertiser. Apparently when you're connected with the advertiser, your number is blocked and will remain unavailable throughout the process. Google itself promises to remove your number from their servers after a short period of time.

My Thoughts

Google's Click-to-Call feature could likely be a big deal. Outside of eCommerce-related businesses, I know several companies that would must rather receive leads via phone where their sales department has an opportunity to intervene, rather than relying on their website and contact submission form. Furthermore, I'd imagine that this technology will become even more important as local search usage via mobile devices continues to grow. I guess only time will tell.

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