"Pick Up The Phone... It's Google"
This past week Google began testing a new click-to-call service which lets people speak with advertisers on its search results page and without having to pick up and dial a phone. Interesting concept isn't it? It's definitely innovative.
Unlike voice Over Internet Protocol (VOIP), a technology that sends voice transmission over the Internet, this service appears to connect two parties over the regular phone lines. According to the project's details, a web surfer can click a phone icon adjacent to an ad, enter his or her own phone number and then click a "connect for free" button. Google's service calls the advertiser's phone number and when the web surfer picks up the receiver on his phone, he or she hears ringing as the call to the advertiser is connected.
Impressed?... you should be. Click-to-Call could easily be the next big thing in search engine marketing and may in some instance be as profitable, if not more profitable, than Pay Per Click advertising. That's definitely a long shot statement, but as long as Google is leading the way in this new development than I have no problems with stating it.
In addition, Google promises that it will not be sharing your telephone number with anyone, including the advertiser. Apparently when you're connected with the advertiser, your number is blocked and will remain unavailable throughout the process. Google itself promises to remove your number from their servers after a short period of time. Ah... this is a relief. God knows we can go without the extra tele-marketer calls.
For more information on this service, view Google's Click-To-Call FAQ page
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Just a reminder that the SES show is next week in Chicago. Last year's Chicago show was a blast and this year should be no different... especially with all of the additional "All Webbers" attending this time. Go Ninja Death Squad!
I am hopping to publish notes throughout the show, but if that should fail for some reason, I'll definately be posting again on Friday.
Unlike voice Over Internet Protocol (VOIP), a technology that sends voice transmission over the Internet, this service appears to connect two parties over the regular phone lines. According to the project's details, a web surfer can click a phone icon adjacent to an ad, enter his or her own phone number and then click a "connect for free" button. Google's service calls the advertiser's phone number and when the web surfer picks up the receiver on his phone, he or she hears ringing as the call to the advertiser is connected.
Impressed?... you should be. Click-to-Call could easily be the next big thing in search engine marketing and may in some instance be as profitable, if not more profitable, than Pay Per Click advertising. That's definitely a long shot statement, but as long as Google is leading the way in this new development than I have no problems with stating it.
In addition, Google promises that it will not be sharing your telephone number with anyone, including the advertiser. Apparently when you're connected with the advertiser, your number is blocked and will remain unavailable throughout the process. Google itself promises to remove your number from their servers after a short period of time. Ah... this is a relief. God knows we can go without the extra tele-marketer calls.
For more information on this service, view Google's Click-To-Call FAQ page
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Just a reminder that the SES show is next week in Chicago. Last year's Chicago show was a blast and this year should be no different... especially with all of the additional "All Webbers" attending this time. Go Ninja Death Squad!
I am hopping to publish notes throughout the show, but if that should fail for some reason, I'll definately be posting again on Friday.
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posted by Karl Ribas Friday, December 02, 2005 Read Comments (0) | Post a Comment | Subscribe  
 
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