SES Chicago 2005: Day 2 Notes
I started off day 2 of at the SES conference by attending Danny Sullivan's Keynote presentation. As usual he focused his speech on the Search Engine Marketing industry and where it had been, where it is now, and where he foresees it to be in 2006. You've got to give it to Danny... he can draw and entertain a crowd even at 9:00am in the morning and after a long night at the bar for most of the attendees. He is truly a great speaker.
Immediately following Danny's presentation, I moved onto the exhibit hall which at that point had just opened. This year's expo hall was definitely bigger than previous Chicago shows and featured many of the same venders that attended the other SES shows as well as a few new ones. I did my usual quick walk through the expo hall and made mental notes of the booths I was most interested in and wanted to check out a bit later during my free time.
My first session started at 10:15 which was "News Search SEO" with Greg Jarboe and company, and it in its own right was pretty interesting. It offered lots of cool PR info and tips for getting your content in the top news engines.
After lunch I attended the "Landing Page Testing & Tuning" seminar which turned out to be pretty informative. This wasn't the first time I've attended this session as I've seen it once already in San Jose. As with last time, I found myself learning something new and of value that could be used to improve my client's optimization and design efforts. In fact Tim Ash of Site Tuners, who in my opinion is one of the better presenters at these shows, offered some great slides on what to do and what not to do in your website development. Ash provided ideas and concepts that I never thought about until he pointed them out. He's definitely a speaker that I would encourage everyone who attends these shows to see.
Later on during that same session Matt Roache of Offermatica handed out an Apple IPOD to an attendee for his participation in a survey. I feel that this is something that Danny and Incisive Media should adapt into every session. It sure beats dropping your business card into the fish bowls down in the expo hall for a chance to win an IPOD, a PSP, a computer, or any other cool gadgets. It also beats receiving the spam like emails a week later for doing so. I've attended several of these SES shows and have yet to actually win anything. It's really starting to piss me off. Actually, in all fairness I did win a DidIt frog which if you have never seen one before it is a plush prince frog who belts out "Did It, Did It, Did It" when you push on it. They have become pretty popular in my office.
Later on in the afternoon I attended the "Meet The Blog & Feed Search Engines" session where Scott Johnson of Feedster unveiled their brand new an upcoming website redesign. I thought it was very cool for him to reveal it for the first time ever at the session and if I would have thought about it then I would have taken and published pictures of it. I am not all that familiar with the company or its products, but he introduced a few new search features that even I could appreciate. The new design should prove very useful among its everyday users. Sorry I can't provide you with an exact day for the launch of the new site, but I'd expect it to go through shortly.
The evening hours kicked off with a nice cocktail reception in the expo hall and from there we (I and the rest of the "All Webbers") made our way to the hotel bar where we spent the rest of the evening.
Stay tuned for tomorrows notes and highlights.
Immediately following Danny's presentation, I moved onto the exhibit hall which at that point had just opened. This year's expo hall was definitely bigger than previous Chicago shows and featured many of the same venders that attended the other SES shows as well as a few new ones. I did my usual quick walk through the expo hall and made mental notes of the booths I was most interested in and wanted to check out a bit later during my free time.
My first session started at 10:15 which was "News Search SEO" with Greg Jarboe and company, and it in its own right was pretty interesting. It offered lots of cool PR info and tips for getting your content in the top news engines.
After lunch I attended the "Landing Page Testing & Tuning" seminar which turned out to be pretty informative. This wasn't the first time I've attended this session as I've seen it once already in San Jose. As with last time, I found myself learning something new and of value that could be used to improve my client's optimization and design efforts. In fact Tim Ash of Site Tuners, who in my opinion is one of the better presenters at these shows, offered some great slides on what to do and what not to do in your website development. Ash provided ideas and concepts that I never thought about until he pointed them out. He's definitely a speaker that I would encourage everyone who attends these shows to see.
Later on during that same session Matt Roache of Offermatica handed out an Apple IPOD to an attendee for his participation in a survey. I feel that this is something that Danny and Incisive Media should adapt into every session. It sure beats dropping your business card into the fish bowls down in the expo hall for a chance to win an IPOD, a PSP, a computer, or any other cool gadgets. It also beats receiving the spam like emails a week later for doing so. I've attended several of these SES shows and have yet to actually win anything. It's really starting to piss me off. Actually, in all fairness I did win a DidIt frog which if you have never seen one before it is a plush prince frog who belts out "Did It, Did It, Did It" when you push on it. They have become pretty popular in my office.
Later on in the afternoon I attended the "Meet The Blog & Feed Search Engines" session where Scott Johnson of Feedster unveiled their brand new an upcoming website redesign. I thought it was very cool for him to reveal it for the first time ever at the session and if I would have thought about it then I would have taken and published pictures of it. I am not all that familiar with the company or its products, but he introduced a few new search features that even I could appreciate. The new design should prove very useful among its everyday users. Sorry I can't provide you with an exact day for the launch of the new site, but I'd expect it to go through shortly.
The evening hours kicked off with a nice cocktail reception in the expo hall and from there we (I and the rest of the "All Webbers") made our way to the hotel bar where we spent the rest of the evening.
Stay tuned for tomorrows notes and highlights.
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posted by Karl Ribas Tuesday, December 06, 2005 Read Comments (0) | Post a Comment | Subscribe  
 
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