SES Chicago 2005: Day 4 Notes
In my opinion, this year's Chicago show wasn't as good as was previous SES shows in regards to both content / information and evening networking events / parties, but, in all fairness it was definitely worth attending. It was great to meet up with those who I've not seen or talked to since the last show and it was definitely worth every penny to see the west coast attendees bare with Chicago's chilled and windy weather. Welcome to my world!
As usual, I and the other "All Webbers" were taking pictures at some of the sessions and exhibit hall, and I will be posting them sometime within the next week.
Alas, here are my day 4 notes.
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My first session on Thursday, the "Organic Listings Forum", was headed up by an all-star team of marketers staring Bruce Clay, Todd Friesen (aka Oilman), and Mike Grehan. This was a tremendous session in which the panelist discussed many of today's most popular SEO issues such as the Google Sandbox theory, duplicate content problems, and industry standards.
Bruce said something interesting during the session: "Google has improved by about 95% in their ability to detect if an incoming link is 'good' or 'bad', (based on unknown criteria) and has actually created a list which is referenced before credibility or weight is given to the website." In other words, SEO marketers can go out attain as many links as they desire, but Google may or may not consider them all for when determining ranking... which is actually quite fair if you ask me.
I attended the "Meet the Crawler" session. At this presentation, representatives from Yahoo!, Google, MSN, and everyone's favorite butler Ask Jeeves touched on the similar issues discussed in my previous session and also on their abilities to crawl, index, and present Internet content.
My last session of the day was "Auditing Paid Listings and Click Fraud" which, much like every other time I've attended this session, was a panel discussing (or not discussing for that matter - referring to Yahoo! and Google) the same click-fraud type issues and reporting no new ways of preventing it. Google and Yahoo! representatives claimed that they were not entitled to speak on many of the questions presented because of ongoing legal cases that their respective company's were involved in... which left for a pretty dry session.
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That wraps ups this years Chicago conference. Use the following lings to review my previous notes and my SES picture page.
Review SES Chicago 2005: Day 3 Notes.
Review SES Chicago 2005: Day 2 Notes.
Review SES Chicago 2005: Day 1 Notes.
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posted by Karl Ribas Friday, December 09, 2005 Read Comments (0) | Post a Comment | Subscribe  
 
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