Google and Verizon SuperPages.com came together and signed a deal under which Verizon will help its tens of thousands of marketers get ads onto the Google search result pages. Verizon SuperPages.com is now an authorized Google Adwords reseller and will now be helping small businesses take advantage of the many opportunities that Google provides.
Earlier this week Google and Verizon SuperPages.com came together and signed a deal under which Verizon (aka the classified ad provider) will help its tens of thousands of marketers get ads onto the Google search result pages. Verizon SuperPages.com is now an authorized Google Adwords reseller and will now be helping small businesses take advantage of the many opportunities that Google provides.
This is actually a great thing for search. Verizon SuperPages.com sends sales representatives out to businesses to sell them advertising that will appear in print and online, something Google and other big Internet companies don't do. This new arrangement "marries" Verizon's sales channel opportunities with Google's vast advertising network allowing Verizon an opportunity to play a key role with getting small merchants online.
Search engines have plenty to offer the small-business market and deals such as this are critical to move the local search market forward. I don't see small businesses going on their own to Google or Yahoo! anytime soon, so it's nice to see an authoritative source bring Search Engine Marketing services and resources to small businesses. In addition, this deal also gives Verizon SuperPages.com advertisers an opportunity to appear in AOL's, Ask.com's, and other partner search engine's search results through their individual deals with Google. Not a bad arrangement for small-business marketing if you ask me!
Google has been rumored to hook up with Wikipedia for a while now. Could they finally be taking the final steps towards the goal of a full partnership? Last week, Googling Google reported that Google registered googlereference.net/org/info and googlereferencepages.com/net/org/info indicating Google's plans to possibly start an encyclopedia. So, they ask "what better reference is there than Wikipedia?"
For those that don't know, Wikipedia is a free online encyclopedia that allows anyone with access to an Internet connection to "edit, correct, or improve information" through out the web site. They do, however, make exceptions for copyrighted material. So with this in mind, how do we gage the reliability of Wikipedia? Should it be seen as a dependable source of factual information?
The idea of Wikipedia is great. I have to admit that I have been caught up in the glory of Wikipedia providing all of this free information and everyone coming together to provide as much data as possible. However, as the popularity and the awareness of Wikipedia's existence have come to the public's attention, so has the abuse towards its intentions. Recently, a handful of U.S. Senators and Congressmen's staff members have been caught tweaking the biographies of their respected bosses. The staff members removed any adverse information listed that could be potentially harmful to the reputations of the Senators and Congressmen they work for. Is this fair to those using Wikipedia as their primary source of information?
Now you may be saying 'Who only uses one source to do research on something they don't know about?' Well, I would say mainly students, who are looking to complete assignments and are not worried about double checking the value of the information they are reading. So we run the risk of having students learning false information due to somebody else's mistake.
I look at this as an opportunity for Google to step in as a force of reliable information on the web. Instead of trying to hook up with Wikipedia, they should try to improve and promote Google Scholar to schools across the globe. They should combine their video search, university search, and book search to provide one service that is tailored to students and students only. It could provide the more reliable listings of Google scholar along with educational videos and even excerpts from history books. This type of service could allow schools who lack the funding to purchase new text books with updated information to gain access to data their students need.
You may be thinking, is this really Google's job? Maybe not right now, but it could be.