As I sit here this afternoon with my headphones on and with the company's iPod playing a past episode of the Mr. SEO Podcast, I began to think about my new Podcast addiction. Over the past few months, I've found myself tuning into more and more SEO-related Podcasts, and in my down-time, I'm often looking for new and better programs to download.

My addiction doesn't just stay in the office... oh no. I find myself listening to SEO shows while working at home, in between watching Baseball games and other TV programs, and with the help of an FM Converter I'm listening to Podcasts as I drive to and from work.

For those of you not familiar with "Podcasts", a Podcast is, in its simplest form, a recorded radio show saved into a file that is easily downloaded (usually for FREE) and played on iPods and other MP3 players. An SEO-related Podcast is just an SEO-focused radio show.

The weird thing is... Podcasts are not even my primary source of SEO/SEM information, nor are they my secondary. Yet, I love them. I tend to monitor newsletters and Blogs to stay on my toes regarding new industry announcements. Instead, I listen to Podcasts primarily because the hosts associated with each show tend to recap everything I've already covered in reading Blogs and newsletters, but they do so in fun, humorous kind of way. Trust me, there's nothing funnier than reading a Blog that bashes fellow industry SEM Shari Thurow and her new Click Z article... that is except listening to Oilman and SEGuru do so on the hit Podcast "That's A Wrap".

Don't get me wrong. Podcasts are a great way to get SEO information, but in my case, an average Podcast is about 10% educational and 90% entertainment. Again this is only my take on things. By the time I actually listen to a Podcast, I've already learned about whatever it is the Podcasts covering from reading Blogs, articles, and newsletters. Obviously the education vs. entertainment percentage will tend to tip according to each individual listener.

In any case, if your looking for alternative ways to stay updated with the latest from the SEO industry, Podcasts are definitely worth looking into, or in this case, listening to. Here is my shortlist of the better industry-related Podcasts (or at least of those that I have found)... consider this my PodcastRoll.

- The Daily Search Cast
- The Mr. SEO Podcast
- RainMaker
- SEO Rockstars
- That's A Wrap

If you know of any other great shows, feel free to chime in. I'm always looking for new and better programs to help fill up the company's 2Gig Nano iPod.