"Blue-chip venture capital firms, Yahoo!, AltaVista, and many other major search engines and technology companies approached by Stanford University turned down the chance to buy Google's search system for $1 million. Their refusals forced Stanford Ph.D students Sergey Brin and Larry Page to reluctantly drop out of school and start the firm. By the summer of 2005, each of the founders had a net worth of more that $10 billion."
I finished reading "The Google Story" by David Vise, a book that takes readers inside the creation and growth of Google, and enjoyed it very much. The book isn't like the traditional Internet marketing books that I read and review, but rather it did help me to understand how Google came into existence and why the search giant is the hottest leading business, media, and technology success of our time.
The Google Story covered such stories as to how Larry Page and Sergey Brin met, the days leading up to Google's billion dollar IPO, and everything in between. Other highlights included Google's future plans for expanding into the field of biology and genetics and a section on how Matt Cutts became known as the "Porn Cookie Guy".
I have to admit that my favorite section of the entire book was when I learned that Larry, Sergey, and Stanford University were shopping the Google search technology to Yahoo!, but were turned down. To think, Yahoo! had an opportunity to own Google search technology for a million dollars and passed, only to spend hundreds of millions in the future attempting to now compete against it. It's all so fascinating.
Overall, I enjoyed the book. I would recommend it for anyone interested in learning more about Google and how they came into existence. While the book won't help marketers to rank better in the search results, it will help them to better understand the company who's stock is worth more than Disney's and General Motor's combined, who's staff eats for free in a dining room that used to be run by a former chef for the Grateful Dead, who's employees travel their colorful Silicon Valley work campus on scooters and inline skates, and who's mantra is simply "Don't Be Evil".