I was Googling "Karl Ribas" today, along with some other keywords relevant to my own marketing efforts, and found that some schmuck company called Communicate 2.com is bidding on my name.

Here's a snapshot of their Google Adwords Ad:

I of all people know that the name "Karl Ribas" is worthless... it hasn't done me a damn bit a good and I've invested in it my whole life. I doubt very much that Communicate 2.com will be having better luck.

I imagine what had happened is that these "marketers" did a little keyword research at some point in time, and according to Overture's Search Term Suggestion Tool the term "Karl Ribas" had shown several hundred searches (which in the real world translates into like 10). They probably figured that they could capitalize on this term and so here they are bidding away.

Here's a tip: Forget my name and buy the terms "Danny Sullivan" and "Bruce Clay"... you'll definitely maintain a better click-through rate.