Google AdWords To Offer Click-Fraud Stats

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Friday, July 28, 2006

Google AdWords To Offer Click-Fraud StatsGoogle's "kicking it up a notch" in their PPC click-fraud efforts and has now decided to reveal some of its key click-fraud stats to its advertisers. As of last Tuesday, Adwords advertisers have been given the option to view the number of invalid clicks (that's right... invalid) that Google finds within their account, as well as the percentage of overall clicks deemed invalid.

Google AdWords To Offer Click-Fraud Stats

Google's "kicking it up a notch" in their PPC click-fraud efforts and has now decided to reveal some of its key click-fraud stats to its advertisers. As of last Tuesday, Adwords advertisers have been given the option to view the number of invalid clicks (that's right... invalid) that Google finds within their account, as well as the percentage of overall clicks deemed invalid.

For those of you not familiar with Pay Per Click advertising, click-fraud occurs when website publishers click on ads on their site to boost their revenue or when companies click on rivals' ads to eat away at their advertising budgets. Obviously, click-fraud is a very big thorn in the sides of PPC advertisers, and until now they have not had a great deal of data to use in defending their accounts from fraudulent click activity.

Industry reports say fraudulent clicks range from about 14 percent to as high as 20 percent of total clicks. Without relevant click-fraud data from Google and other search engines, advertisers have had to rely on estimates from third-party companies. Under this new system, AdWords customers will now have a better understanding of the amount of invalid clicks that exist within their campaigns, as well as being able to compare Google's information with that of their third-party provider.

The following image highlights the newly added click-fraud options in which users can select to see "invalid clicks" and "invalid clicks rate"

Google AdWords To Offer Click-Fraud Stats

This next image is a sample of how the "invalid clicks" and "invalid clicks rate" sections will appear in a report after one has been generated.

Google AdWords To Offer Click-Fraud Stats

There's no doubt that this is a step in the right direction for PPC advertising. As PPC advertising continues to be an effective way of marketing websites, advertisers will continually need more and more click-fraud support from search engines, in terms of reports, tools, and other resources. Hopefully other PPC search engines will realize what Google has - the need for releasing invalid click information - and will follow in their foot steps.

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