Yesterday All Web's GM Michael Roebuck directed me to a very interesting Blog post (which happened to be about someone else's case study) regarding ways one could easily increase their website's conversion rate. I found both, the Blog post and the originally case study, to be very good reads, and so I thought I pass them on.

Interesting enough, the case study featured a ski & snowboard sporting goods store that experienced a 30% increase in conversions just by making changes to one page... a page that I'd bet you already have incorporated into your website.

Can you guess which page they changed?

The Blog: Increase Conversion Rate by Showing Personality and Building Trust - Written by Paul Boisvert of the Yahoo! Store Blog.

The Case Study: Personable 'About Us' Page Lifts Ecommerce Conversions 30% - Written by MarketingSherpa

Also, if you're interested in other ways to covert traffic, check out my latest article "Converting Browsers into Buyers" published back in May. It includes 5 helpful tips that you may have never thought would affect a sites ability to covert trafic. I know... I know... it's a cheap plug... and I'm well aware of it.

Enjoy!