Book Review: "1,001 Ways to Keep Customers"

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Friday, August 25, 2006

Book Review: '1,001 Ways to Keep Customers'Are you in search for ideas that can help you to capitalize on your repeat visitors and buyers? If so, you may (or may not) want to take a closer look at "1,001 Ways to Keep Customers Coming Back", written by Donna Greiner and Theodore Kinni. They have plenty of ideas to share, some more complicated and costly than others, but they do help with getting the "idea" ball rolling.

Book Review: '1,001 Ways to Keep Customers'
"There's only one idea in this entire Book."

"Fortunately for you, it's a great idea. An idea that will make your small business bigger or your big business more profitable. An idea that's been overlooked by most marketers, and one that doesn't require an awful lot of investment, machinery, or risk. The fact is that most companies are obsessed with getting new customers. They advertise, plead, cajole, bribe, and bend over backwards to get a new customer. And then, once they get them, treat them like dirt. Wish that they'd go away. Disrespect them. Cease to invest. In general, marketers act like idiots when it comes to great customers."

"And this book will open your eyes to the problem and give you not ten, not twenty, but literally one thousand ways to do something about it."

Are you in search for ideas that can help you to capitalize on your repeat visitors and buyers? If so, you may (or may not) want to take a closer look at "1,001 Ways to Keep Customers Coming Back", written by Donna Greiner and Theodore Kinni. They have plenty of ideas to share, some more complicated and costly than others, but they do help with getting the "idea" ball rolling... and sometimes that's all a person needs.

Book Review

After reading "1,001 Ways to Keep Customers Coming Back", I can honestly say that the book did not meet my expectations. Granted, the book did outline many interesting ideas that many of today's top retailers and businesses have used to capitalize on repeat business, but none seemed to work for me or any of my prominent clients. In fact, much of what was suggested seemed to be geared towards huge companies with deep, deep pockets. That's not me. I bought a $10.00 book... I want $10.00 ideas.

Overall, the book provided great repeat business strategies, just not ones me or my small business clients could budget. However, I did think the book was well-written and very much enjoyed reading it. I would recommend this book to anyone looking for repeat business strategies and ideas, as long as budget wasn't a factor. In addition, I will enjoy keeping this book on hand for future reference.

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