Google Inks Deal with MySpace
There is only one major downfall to being gone an entire week attending any kind of conference or trade show, and that is dealing with the amount of work that awaits your return. And not only that, but after attending a show like SES, I've got a few ideas that I'd like to test, try, and work on but am unable to do so until I address the mountain of emails and tasks that reside within my inbox. I guess these "grand" ideas will just have to remain scribbled out in my notebook until I can find the time to check into them.
So I'm going though the hundreds of Blog posts (no lie) and news emails that currently have my attention, and I found an interesting, Blog-worthy announcement that took place last week and figured now is a good time to share it with you.
Apparently on that Monday (7th) Google inked a deal with MySpace.com, outbidding Yahoo! in the process, in which it will serve its web search and advertising listings to MySpace's nearly 100 million members. That's right... for those of you who are among the millions of MySpace users you can expect a change in scenery, as far as your search box is concerned, because Google will be implementing itself into your sites very shortly.
Under the terms of the agreement, which will begin in the fourth quarter, Google must guarantee Fox Interactive, MySpace's parent company, minimum payments of $900 million over a 3 year period of time. This is of course if MySpace can meet certain traffic expectations set forth by Google.
MySpace, for those unaware of it, is a social networking website which offers an interactive, user-submitted network of Blogs, profiles, groups, photos, MP3s, videos, and an internal e-mail system. In fact, in July of this year MySpace became the #1 ranked website in the United States (according to research performed by Hitwise)... which is probably what led Google to bid in the first place.
With this deal, Google is simply doing what they've always done... and that's move Google to where users are, as well as user-generated content. Great job Google, you've secured an important source of traffic and ad revenue by exposing it to a thriving young audience of millions on MySpace.
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posted by Karl Ribas Wednesday, August 16, 2006 Read Comments (0) | Post a Comment | Subscribe
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