I just wanted to take a quick second to announce that Microsoft is planning a pretty big adCenter update... one that will offer a few new features that are geared towards improving their advertiser's overall online experience. The new features, as highlighted in an email I received from the Microsoft adCenter team, include:

• Compatibility with the Firefox 1.5 browser.

• All data (daily, weekly, and monthly) will be updated on a more frequent basis to help advertisers to view results and optimize campaigns more efficiently.

• An option to set and view your campaign and order summaries based on a specific time frame, as opposed to only showing summaries in the life-to-date format. Currently both Yahoo! and Google offer this features and my only comment for Microsoft is that IT'S ABOUT DAMN TIME! Looking at summary stats in "life-to-date" was getting really annoying.

• A user-interface change, specifically to the "reporting" tab, that is said to make it easier to use.

This upgrade is expected to take place this Saturday (August 5th) and between the hours of 7:00am and 9:00pm Pacific Time.

During this time, all campaigns and ads will continue to run, however, advertisers will not be able to access or make changes to their adCenter accounts. Therefore make sure you make all necessary account changes before-hand, because your're going to be very limited on time for Saturday.

For more information on this and other adCenter updates, check out the adCenter Blog.