"Karl Ribas" on Amazon?
I was doing some routine "Karl Ribas" searches to see how my website currently ranks as well as to see what else was showing up in the results, something I do quite often, and I came across something... well, interesting.
When searching Yahoo! for "Karl Ribas" (no quotes), the number 5 spot belongs to Amazon.com. The last time I checked, I was not a seller on Amazon, nor was I ever sold on Amazon... that I can remember anyway.
Here's a snap-shot of their listing:
Nice title eh... "Karl Ribas Internet Marketing Consultant"?
Here's a snap-shot of their landing page:
What a surprise... "No results match your search for 'karl ribas internet marketing consultant' in Amazon.com".
So, how exactly does a website, such as Amazon.com, come to rank for a term without actually having the term, or a variation of it, on its pages? Do I dare suggest cloaking or other spamming techniques? Well... no! But that's only because Amazon has more lawyers than I currently do, and I hear they don't take well to accusations. I guess that just leaves Yahoo! to blame.
|
|
|
posted by Karl Ribas Tuesday, September 05, 2006 Read Comments (4) | Post a Comment | Subscribe  
 
 |
4 Comments:
How interesting! I had no idea that you were selling yourself on Amazon, I'll take two. One for work and one for play.
By
Jackie, at September 06, 2006 12:20 PM
LOL. Very funny.
I'm happy to say that because you did such a great job with making me laugh your order is free of charge... however, you will have to pay for shipping!
Thanks for the comment.
By
Karl Ribas, at September 06, 2006 12:35 PM
Interesting. It seems Amazon is siphoning off search terms from search engines and somehow creating content pages for them. I'd think this would hurt the search engine's search results relevancy and hurt the engines in the long run, even with a large PPC advertiser as Amazon.
By
Peter Roebuck, at September 06, 2006 3:34 PM
Hey Peter -
That exactly what it seems like.
I did a follow-up post that I think pretty much sums up what Amazon's doing, as well as how I think their getting top placement.
You can read the follow-up here:
http://blog.karlribas.com/2006/09/update-karl-ribas-on-amazon.htm
Thanks for the comment!
By
Karl Ribas, at September 06, 2006 3:43 PM
Post a Comment | Email Author | Subscribe