Submitting your website to a search engine is a rather simple process as it typically involves filling out a few form-fields. When completed, you will have notified the search engine of your website, and in most cases they'll begin to visit, crawl, and index your website's pages. However, is it even necessary for you, or a search engine marketer acting on your behalf, to submit your website to search engines?
Submitting your website to a search engine is a rather simple process as it typically involves filling out a few form-fields. When completed, you will have notified the search engine of your website, and in most cases they'll begin to visit, crawl, and index your website's pages.
Pretty simple stuff... right? Of course it is, but that's not the question that's currently residing on everyone's mind. The question that should have been asked is if it's even necessary for you, or a search engine marketer acting on your behalf, to submit your website to search engines?
Is it Necessary to Submit Your Website to Search Engines?
In the past I would have said "yes, absolutely", but, today is a completely different story. I'm not going to lie and say that search engine submission is a necessary step in building a successful web presence, because its not. Search engines have improved greatly in their crawling abilities over the years, and possess the necessary elements to locate, crawl, and index a new website on their own and without your help. However, I'm not going to suggest that submitting websites to search engines is completely worthless either. The one obvious benefit is that submitting a new website will provide it with an opportunity for a much faster inclusion into the engine's index.
Furthermore, I'm going to say that the decision of whether or not to submit your business' site will depend on how quickly you wish to get it to rank. In my opinion, there are only 3 or 4 engines even worth submitting to. In fact, most of the time submitting to one search engine will actually get you listed elsewhere as well. For example, I've found that submitting to Yahoo! will get you listed on Yahoo!, AllTheWeb and AltaVista.
Is it Necessary to Submit Your Website to Web Directories?
Web directories are a completely different animal altogether. There are literally hundreds of thousands of directories that can be found online, and understanding which are worthy of your submission and which are not is a little difficult.
Unlike search engines, a directory does not have a "spider" that actively crawls the net. Instead, directories rely on site submissions to feed their index. This means that if you choose not to submit your website to a directory than your site will never appear.
While it's true that a lack of directory-inclusions never hurt a website, directories can, however, help them. In most cases web directories are a great source of website traffic. For example, the following 3 directories are great resources to many people, and having your website included within their listings could mean extra eye-balls for you:
In addition, as a website owner you're probably already aware that having quality links point to you (meaning links from websites with relative information to yours) can DIRECTLY dictate how your website ranks within the major search engines. Submitting your website to key web directories is a great opportunity for you to attain those kinds of links.