This past weekend I wrapped-up "Unleashing The Ideavirus" by Seth Godin, one of the many marketing-related books that I've purchased so long ago, and honestly... I have very little to say regarding the book.

In the book, Godin defines ways for a company to create their own ideavirus (which, by the way, is just a clever word for an idea that spreads quickly from person to person), identifies the key factors in the successful spread of an ideavirus, and shows how any business, large or small, can use "ideavirus" marketing to succeed.

Here's an excerpt from the book:

"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money."

"Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."

Basically, what it all comes down to is if you should have an idea that you believe is good, stand back and see how popular it really is by telling/showing it to a few key people (sneezers) and hope that they tell (spread) it to others. An ideavirus that spreads easily and far typically means that the company/idea becomes successful. This concept is pretty easy to understand, wouldn't you say? So why does Seth Godin need to write a 225 page book about it? I just didn't see the point.

On the other hand... maybe it's just me? Maybe it's just because I've read my fair share of Seth Godin books, and expected something different out of this one. Maybe it's because many of the ideas expressed in this book were mentioned in his other books. Whatever the case may be, I for one didn't enjoy this book and certainly do not recommend anyone reading it.

Overall, I took nothing of value away from reading this book, and truly believe doing so was a complete waste of time. Sorry Seth, like I said, maybe its me... but I need to be honest.