Book Review: "Unleashing The Ideavirus"

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Friday, October 13, 2006

Book Review: 'Unleashing The Ideavirus'In his book "Unleashing The Ideavirus", Seth Godin outlines several different ways in which companies can create their own ideavirus - a clever word for an idea that spreads quickly from person to person. Godin identifies the key factors in the successful spread of an ideavirus, and shows how any business, large or small, can use "ideavirus" marketing to succeed.

Book Review: 'Unleashing The Ideavirus'
"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money."

"Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."

In his book "Unleashing The Ideavirus", Seth Godin outlines several different ways in which companies can create their own ideavirus - a clever word for an idea that spreads quickly from person to person. Godin identifies the key factors in the successful spread of an ideavirus, and shows how any business, large or small, can use "ideavirus" marketing to succeed.

This book covers the concept of if you believe an idea is good, stand back and see how popular it really is by telling/showing it to a few key people (sneezers) and hope that they tell (spread) it to others. An ideavirus that spreads easily and far typically means that the company/idea becomes successful.

Book Review

Those who are familiar with my previous book reviews, know that I am a big fan of Seth Godin. It is for that reason I am sad. I expected a great deal of value from this book, as I do all of Godin's books, and believe that it fell short.

Overall, I wasn't that impressed by "Unleashing The Ideavirus", and would encourage readers to pass on it. I found many of Godin's ideas in this book to be pretty common, and don't imagine that marketing professionals of any level will get much in value for their time and money.

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