Yahoo! Begins to Serve Mobile Ads

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Thursday, October 05, 2006

Yahoo! Begins to Serve Mobile AdsYahoo! launched a Beta version of their sponsored search program for mobile phones in the United States and United Kingdom. Advertisers will have an opportunity to bid on keywords that will display their ads on the search results page. As of now, this service will work on most mobile phones and handhelds that have web-browsing capabilities.

Yahoo! Begins to Serve Mobile Ads

It seems as of late that all the major search engines are eyeballing the mobile advertising market, and who can really blame them... it promises to be a very worthwhile and rewarding market. Yahoo!, on Wednesday, launched a Beta version of their sponsored search program for mobile phones in the United States and United Kingdom.

Similar to their current sponsored search platform, advertisers will have an opportunity to bid (in auction format) on keywords that will display their ads on the search results page. As of now, this service will work on most mobile phones and handhelds that have web-browsing capabilities.

My Thoughts

With more and more consumers using their mobile phones to perform searches on the web, most of which are local-related, it's a great idea for companies like Yahoo! and Google to offer some sort of mobile advertising platform. There are several times when I've personally performed searches on my cell phone, typically looking for restaurant information or specialty shops, and wished for better results.

Paid ads are definitely the way to go with mobile search! Putting the information that is desired in front of those that desire it is what a search engine is all about. Adding advertisements to mobile search results is a great way for search engines to see that it continues to happen, while making a little something-something on the side.

Do you or your clients own a brick and mortar business? If so, consider tapping into mobile search advertising via Yahoo!. I imagine that local businesses, such as restaurants, bakeries, taxi services, day spas, bowling alleys, or other shopping centers and venues, are the perfect fit for such a service.

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