SEO Ethics and Best Practices

written by
Friday, November 03, 2006

What Google's SEO ethics and best practices ARE very similar to that of politics and religion; there are more than two sides, all sides are strongly opinionated, and seldom do people choose the same path to arrive at the same end. Ethics and best practices will in fact differ from search marketer to search marketer, and the terms "Good" and "Bad" can only be determined in the eye of the beholder.

What Google's

Search Engine Optimization (SEO) ethics and best practices have been long debated within the search engine marketing community. Many discussions take place daily as to what constitutes a good SEO technique versus a bad SEO technique, but I ask you, is there a difference?

My Thoughts

SEO ethics and best practices ARE very similar to that of politics and religion; there are more than two sides, all sides are strongly opinionated, and seldom do people choose the same path to arrive at the same end. Ethics and best practices will in fact differ from search marketer to search marketer, and the terms "Good" and "Bad" can only be determined in the eye of the beholder.

With that said, we will have different opinions on what works and what doesn't work, what is search engine friendly and what's not search engine friendly, and what is spam. These opinions will never be shared by all. And, furthermore, we all need to be okay by this. As an industry, we'll never have a set of standards to which to optimize by. I'm okay with this. Are you??

My Position on Best Practices

I am a very, well-diverse person. I can acknowledge that there is no one way to market a website, and those strategies that work best for one website may not be all that beneficial to another. Like most people in this industry, I understand that a foul is not a foul until the referee blows his or her whistle. However, at the same time, I also understand that the more times you foul, the more you increase your chances that the ref will notice, blow their whistle, and penalize you. Well in this case, Google, Yahoo!, MSN, and Ask are your referees, and its best that you play by their rules (guidelines) when you're playing on their court. Simply put, if one does not foul, one can't be penalized.

Therefore, In my opinion, any technique used to trick, confuse, or side-step a search engine into ranking your website at the top of its results is considered bad and in most cases spam-like. I believe that using such techniques are dangerous to one's overall search marketing campaign, and may result in getting their website banned.

Thoughts? Where do you stand on ethics and best practices?

Labels:

Share This Post!


2 Comments:

  1. I believe a "Good SEO Technique" is any technique (black or white) that increases your standings within the search engine. It's the "Best Practises" question that affects whether or not a good technique is ever employed or not.
    By Anonymous Peter Roebuck on November 06, 2006
  2. I could definitely agree with that Peter. Thanks for the comment!
    By Anonymous Karl Ribas on November 07, 2006

Post a Comment