I, like most, am not a big fan of interruption marketing, otherwise known as television commercials, irrelevant email offers, and the like. However, at the same time, I'm not one to object the slightest bit of entertainment they provide either. Sure the true nature of a commercial or email SPAM is annoying, mostly because they interrupt us from doing what ever it is we're doing, but there are some good laughs to be had at their expense.

Take for instance, this little bit of email Spam that I received over the weekend:

(Note: I've removed all link references for obvious purposes)

This Email has been sent to you because your web site has DROPPED out of the Search Engines!

You have probably noticed that you have NOT received many enquiries lately!

Can this be changed? YES!

YOU may be unaware of this Shocking fact: Your web site designer and your host are NOT responsible for getting your web site seen! Yes, they may submit your site to a few search engines periodically but to stay on the Search Engines and at the TOP is an aggressive business.

As world leader in Professional Web Site submission we can help!

We guarantee that your web site will be FOUND and SEEN! Click here to see how we can help!

As a website owner, the first line had obviously gotten my attention. Dropping out of the search engines is a very scary thought, which I'm sure many of you would agree with me on. However, a couple of other thoughts immediately went through my head:

1) First of all, qualified search marketing professionals don't cold-call people, and they certainly wouldn't solicit potential clients via email, or fax for that matter. Instead, it works just the opposite. I found that qualified search engine marketers have no need to solicit potential clients as those interested in their services will tend to contact them.

2) Secondly, I happen to know that my website is indexed within the major search engines and that it's ranking pretty decent for my fair share of keywords. If it wasn't, I sure as hell wouldn't be first learning about it via some email.

3) These people obviously didn't do their homework, and probably sent this email via an email blast... meaning to any email address they could get their hands on. I am a search engine marketing consultant, as my website clearly points out, and I certainly wouldn't be interested in outsourcing my SEO needs. Therefore, their efforts are a waste.

The last few lines are what I personally get a kick out of reading... "they may submit your site to a few search engines periodically but to stay on the Search Engines and at the TOP is an aggressive business", "as a world leader in professional web site submission", and "we guarantee that your web site will be FOUND and SEEN!".

Ok... maybe it's just me or maybe I've been doing this SEO gig for a bit too long or maybe it even has something to do with this being total and utter BS, but I find it to be somewhat humorous. If you're interpreting this how I have, the author is claiming that submitting to search engines is not good enough to help get a site top search engine positioning (which I would have to agree with), but then they try to justify themselves as being a "world leader in website submission". Kind of contradictory... don't you think?

Do you really think that they wanted their marketing message to be: "We're the BEST at something that we KNOW isn't worth doing... click here to see how we can help you"?

Review over your marketing message. What is it implying?