Looking back at my notes today, I found that I made it to and through all of the various sessions that I set out to attend. As you'll see from my notes below, the sessions were very, very different from one another which, unlike previous days this week, made attending easier and much more fascinating.

My first session happen to be "Web Analytics & Measuring Success" which has been a hot topic in our All Web office as of late, and so I was pretty eager to sit in on this one. The panel consisted of Laura Thieme of Bizsearch and Matt Williams of Prominent Placement, both of which I felt did a great job in explaining the importance of measuring website conversions and unique monthly visitors. In fact I thought Matt did a stellar job in presenting, and actually influenced me to begin monitoring and measuring much of the activity that takes place on this site and Blog. Thanks Matt!

The next session I attended was "SMO: Social Media Optimization". This was by far the best session that I attended today as it featured an all-star panel, including Andy Hagans, Neil Patel, Rand Fishkin, Todd Malicoat, and Lee Odden. Together the group outlined countless ways one can use social media sites, such as Wikipedia, Digg, Del.icio.us, and YouTube, to reach a very targeted audience and to improve their own search results in the process.

Immediately following the lunch break, I hit the "Auditing Paid Listings & Click Fraud Issues" session, which was very similar in a lot of ways to the previous one that took place months earlier in San Jose. Much of the conversation was heated (as sessions featuring a clash in opinions typically are), but on the flip side the panel provided some great information as well as a little bit of entertainment. Ok, it provided a lot of bit of entertainment. The main issue as to why these sessions do sometimes become heated comes down to methodology. One person / company believes and uses one tactic to do something, and another person believes and uses another tactic to do that same something... which of course leaves both sides having to defend why their process is better.

The following is a a quick 2 min video that I took with my digital camera during the Click-Fraud session. However I'm afraid I missed out on the REALLY good heated discussions that had taken place minutes early. This one's not bad though.

Or, view it here: http://www.youtube.com/watch?v=jKYlKaYftKE

My last session for today was "Usability & SEO. Two Wins For The Price Of One", headed up by Shari Thurow and Matt Bailey. Aside from being quite humorous, they both provided some great examples of what to and not to do as far as building a user-friendly and search-friendly website. This too was one my favorite sessions for today.

I did happen to get a little bit more Exhibit Hall time in today. Here are some of the pictures I took:

Tomorrow is the last day of the conference, so be sure to stay tuned for those notes as well.