Today was a light day for me as I was able to sleep in much, much later than any of the previous days this week... and to top it all off, I only attended 2 sessions the entire day. Hehehe, but shhh... no need to tell boss-man that I was slacking off.

My first session was the "Ad Copy & Landing Page Clinic" which featured Joe Agliozzo of BetterPPC and Brad Geddes of LocalLaunch.com. Together the two examined actual ads and landing pages offered up by volunteers from the audience, and suggested changes that may improve click-through rates and conversions. Overall, I'd say this was a good session; however, I did hear some suggestions that conflicted with what others had been saying on other panels, as well as with what I know to be true, but that's to be expected I guess.

My second and last session of the day was another "Site Clinic" which again took volunteers from the audience and examined their websites live to provide them with general feedback on how to gain more traffic from search engines. Why another "site clinic" you ask? Well, in addition to being SEO related, this session also featured my good-friend and Yahoo! Store Guru Rob Snell. Maybe you've heard of Rob? He is the author of a Yahoo! Store Design and Marketing Book and also offers Yahoo! Store Seminars every now and then. Aside from being entertaining, Rob and his partner on the panel, Derrick Wheeler of Acxiom Digital, provided some great tips and tricks to those with and without e-commerce websites.

And that's that... the end of the conference. Tomorrow, I'll probably be doing my normal summary of the show including my likes and dislikes and so forth and will hopefully have all of my pictures published on my website, as well as my Flickr account.

Thanks for hanging with me this week. Hope you've enjoyed it!