2007 Blog Archives
Looking for something specific and can't find it? For your convenience I have created the following Blog Entry Index which contains all 2007 Blog entrys. Each listing contains a link and a detailed description so that you may locate and view any entry published in 2007.
Interviewed on the Cigar Alliance Podcast -- 12.27.2007
Last month I was interviewed on the Cigar Alliance podcast. The interview was published just yesterday and features lots of information regarding one of my favorite hobbies - cigar smoking.
NEW at Wal-Mart: SEM Services -- 12.26.2007
Move over Sam's Choice Cola and Sam's Choice Drinking Water... there's a brand new product offering hitting the shelves. Introducing Sam's Choice Pay Per Click services:
SES Chicago 2007: Recap Post -- 12.12.2007
I know that I promised an in in-depth recap of the Search Engine Strategies conference that I attended last week, but my plans have sort of changed a little bit.
Guest Post: PubCon 2007 Recap -- 12.11.2007
Today's post is a guest-post from one of my industry buds Taylor Pratt. Taylor has provided a recap of last week's PubCon conference, and has highlighted his favorite sessions.
Enjoy A "Meatball Sundae" -- 12.07.2007
What's a meatball sundae you ask? Well, besides being the new book offering from Seth Godin, it's also an analogy used when "boring" companies use new marketing strategies.
I'll Be Attending SES Chicago -- 11.30.2007
With Search Engine Strategies and PubCon both headlining next week, in their own respective cities mind you, I figured that now was as good of a time as any to share with you my plans.
An Interview with Matt McGee -- 11.19.2007
Today I'll be talking shop with my good friend Matt McGee of Marchex. He and I first met at SMX Advanced Seattle back in June, but we've known each other on the web since well before that.
I Play Poker -- 11.16.2007
I love to play poker. I've been a poker player since I was in High School, and enjoy the game very much. My favorite game is No Limit Texas Hold'em, but I also enjoy a variety of other poker games too.
I Worked at Wal-Mart -- 11.15.2007
As a search engine marketer, I for one have always found it interesting to know what other SEM's did before breaking into this industry.
I am a Grillin' Villain -- 11.14.2007
I am a Grillin' Villain. What does that mean exactly? Well, it means that I very much enjoy outdoor grilling. It is one of my favorite things to do during the spring, summer, and fall months.
I Have a Favorite Fork -- 11.13.2007
I have a favorite fork and use that fork in nearly every meal that I eat. There's nothing special about this fork... it's not made of gold and wasn't used by the pope or anything like that.
I Smoke Cigars -- 11.12.2007
I am a cigar smoker, and have been since I was 18. Well, that's not exactly true. I guess if you count those cherry flavored Swisher Sweets, than I've been smoking since I was 17.
Getting Personal on the Klog Blog -- 11.11.2007
As a blogger in the search marketing field, I often at times question whether or not a personal post or one that is off-topic of search marketing is appropriate for my readers. It's a tough call really.
My Girlfriend Jackie is Officially Out of Beta -- 11.08.2007
Much like a programmer who spends his days working out the bugs and kinks in his newest web 2.0 community or social networking site, I've been doing the same with my 7+ year project dubbed "Jackie".
MSN URL Submission Form -- 11.05.2007
Does anyone have a clue as to what's going on with Microsoft's Live Search URL Submission form? The web address is live and the page loads perfectly, but the form seems to be broken.
A Message to the Sphinn Community -- 10.25.2007
Sphinn is a pretty big deal for us in the search marketing community. While the idea of submitting a story is not exactly an original concept, It is unique in that it is a social community for SEMs.
Quick Sprout is F@&*ing Awesome -- 10.24.2007
Quick Sprout is among my absolute favorite reads, and I just wanted to take a quick second and share it with you all. With this being a search marketing blog, I'm sure most of you have either heard of it.
Book Review: Naked Conversations -- 10.19.2007
I just finished reading "Naked Conversations", a book by Robert Scoble and Shel Israel, and before moving on to my next read I wanted to take a few moments and share with you my thoughts.
4 Ways to Improve My Blog -- 10.18.2007
Jacob Wolfsheimer "tagged" me with what seems to be the latest in blogging memes. This meme is about "blog improvement", and encourages participants to critique their own blogs.
Fire Them Up! -- 10.16.2007
I received a marketing / business related book in the mail titled "Fire Them Up!". It was written by Carmine Gallo, a communications coach for many of the world's most admired companies.
I Am Now "LinkedIn" -- 10.11.2007
Just a quick FYI to anyone into Social Networking / Marketing... I finally got around to creating a "LinkedIn" profile this past week and am looking to build up my network.
Do It Wrong Quickly -- 09.27.2007
Check it out... the other day I received a complimentary edition of Mike Moran's newest read "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules". Kickass!
Yahoo! Store Among Top Shopping Carts -- 09.25.2007
PeC has outlined their list of the 100 most notable shopping carts (as according to the number of active users), and has named Yahoo! Small Business (aka Yahoo! Store) in the top 10.
Interviewed by Yahoo! Store Blog -- 09.21.2007
Check it out... last week I was interviewed by my man Paul Boisvert (the infamous Paul B.), Sr. Technical Content Producer from the Small Business division at Yahoo!.
Rush Live Last Saturday -- 09.11.2007
This past Saturday some buds and I caught a Rush concert at the "First Midwest Bank Amphitheatre". The concert itself was a blast, and it turns out that I even recognized a few of their songs.
"Firefox Closes in on IE" -- 09.06.2007
Bossman dropped off the latest issue of "Maximum PC" at my desk early last week. In this issue I came across a tiny clipping titled "Firefox Closes in on IE".
Standardized PPC Management Fees -- 09.04.2007
The other day I was asked if I knew what the industry standard was in terms of Pay Per Click (PPC) management fees, and where All Web stood in relation to those standards. Here is my response.
The Benefits of Outsourcing Your PPC Management -- 08.31.2007
There are numerous benefits to employing an SEM to manage your company's Pay Per Click advertising. Two of the bigger benefits that come to mind are time-management and professional assistance.
Using Analytic Tools to Manage PPC Campaigns -- 08.29.2007
There are a number of software products that condense statistical information from multiple PPC campaigns and platforms and provide it in one single place for merchants to compare and review efficiently.
3 Simple Tips on Budgeting for Multiple PPC Campaigns -- 08.27.2007
These suggestions may not apply well to every company, industry, or campaign, but I'm sure you'll find at least one to be useful in your Pay Per Click (PPC) marketing efforts.
Benefits of Using Multiple PPC Platforms -- 08.23.2007
Managing campaigns across multiple platforms can be a little problematic in the sense that a company has to create and maintain an internet presence at multiple locations.
Interviewed by Practical eCommerce Magazine -- 08.17.2007
A couple of weeks back I was interviewed by Ryan Welton, a staff writer for Practical eCommerce Magazine, for an article he was writing titled "Maintaining Sanity Amid Multiple PPC Campaigns".
AllWebMail Freebies: The "Klog" Discount -- 08.16.2007
If anyone out there is willing to give AllWebMail a serious shot at putting together a targeted email marketing campaign, I have a few freebies to offer up as a token for being a loyal reader my blog.
Introducing the NEW AllWebMail -- 08.15.2007
A week or so ago I sat in a meeting with Peter Roebuck, head of our Maryland office and Email Marketing services, as he presented the company's revised email marketing package in all its greatness.
How To Choose Keywords -- 08.03.2007
In this post I address some of the major concerns surrounding keyword research, as well as highlight methods for selecting the "right keywords" for your search engine optimization campaigns.
When Worlds Collide... -- 07.26.2007
Microsoft inked a deal with Electronic Arts (specifically the EA Sports brand), one of the biggest developers in the gaming industry, to provide in-game advertising for a number of popular sports games.
Have Your Business Priorities Changed? -- 07.19.2007
So there I was walking into my local Target store when out of the blue it hit me... I was a changed man. At first I didn't know what to think. I was a little frightened, but came to terms with my discovery.
How Search Optimization Works -- 07.17.2007
In this "open letter to the "n00bs" I will define what search engine optimization is as well as the basics for how we marketers get a website to rank.
How a Search Engine Works -- 07.09.2007
Today, I wanted to take a few moments to address the question of "how search engines work". Doing so will better assist those of you readers whom are in fact clients, potential clients, or the DIY folkS
SEO World... Meet Bella -- 07.02.2007
Bella is my (and my girlfriend Jackie's) 11 week old puppy that we decided to adopt a couple weeks back. Bella is half Chow Chow, a quarter German Sheppard, and a quarter Black Lab.
SMX Advanced: Wrap-Up -- 06.19.2007
Alright folks... I originally planned on posting a really long review of the SMX Advanced conference, but seeing how I've been uber-busy since my return I'll leave you with this instead.
My Meeting with Google in Chicago -- 06.10.2007
This past Thursday, Jessica and I were invited to Google's Chicago offices to meet up with our Adwords reps, whom just so happen to be based in California but were in town on business this whole week.
SMX Conference: Day 2 Notes -- 06.05.2007
Day 2 (the final day) of SMX Advanced has come and gone and just like the first day, I have some thoughts and pictures to share with you all.
SMX Conference: Day 1 Notes -- 06.05.2007
I am so dragging ass today... it's not even close to being funny. I guess my weekend as well as the events from yesterday's (day 1) SMX Conference is finally starting to catch up with me.
SMX Seattle: MSN adCenter Party -- 06.04.2007
As I mentioned in my earlier post, tonight Microsoft adCenter threw a little gathering at the Bell Harbor convention center as a way to help kick-off the SMX conference.
SMX Pre-Conference Weekend -- 06.03.2007
Hey all... just thought I would take a few moments to check in from Seattle and share some of the sights and sounds of my trip thus far.
Attending SMX Next Week -- 05.29.2007
Next week kicks off the very first ever Search Marketing Expo (SMX) show in Seattle, a conference for advanced search marketers, and the Klog and I will be among those in attendance.
5 Wacky Ways to Use Tin Foil -- 05.28.2007
In honor of bossman's birthday last Friday, team All Web and I decided that we would have a little fun on his behalf... I mean what the hell, when the cat is away the mice will play... right?
Waiting for Your Cat to Bark? -- 05.25.2007
I finally, and I do mean finally, got around to reading "Waiting for Your Cat to Bark?" by Bryan & Jeffrey Eisenberg. To be honest, I'm not quite sure how to go about rating this book.
The New Rules of Marketing & PR -- 05.24.2007
Check it out... last week's mail brought me a complimentary autographed copy (manuscript version) of David Meerman Scott's new book "The New Rules of Marketing & PR".
Mission Complete -- 05.21.2007
I made it my goal to spam Karl's post about his change of heart for the Playstation, for "cancer number crunching thing." Thanks to the help of others, in only 2 days Karl is now NUMBER 1 in Google!
It's Not You... It's Sony -- 05.17.2007
Just for kicks... here is the email that I sent to PSM informing them that I no longer wished to receive their magazine, and that I (jokingly) wanted them to refund me for my unused issues.
Interviewed on Mr. SEO Podcast -- 05.11.2007
Yesterday I was interviewed on the "Mr. SEO podcast". Joe and I had a great conversation on Pay Per Click advertising and management, and offered up some good pointers for all.
Bruce Clay To Hold SEO Contest -- 05.06.2007
The good folks over at Bruce Clay, Inc. have just recently announced that they are holding the next big SEO contest in which the winner secures a search marketer's dream package.
"Click Quality Council" Video -- 05.06.2007
Yesterday while catching up on some blog reading, I came across a very interesting video on the Did-It blog. The video was created by the "Click Quality Council" (CQC).
New Yahoo! Search Results Pages -- 05.03.2007
I noticed a HUGE change in the look and layout of Yahoo's Search results pages today... however it appears to only be showing up on a few computers within our office.
The "Social Media Marketing" Blog -- 05.02.2007
I just came across a relatively new blog today that I feel is worth plugging. The blog is titled "Social Media Marketing" and it promises to deliver SMO news and updates.
Setting Up Yahoo! SiteExplorer with a Yahoo! Store -- 04.29.2007
Yahoo! Site Explorer is a tool that lets you access the information that Yahoo! has about a site's online presence. Here are 10 steps for setting up Yahoo! SiteExplorer with a Yahoo! Store:
Setting Up a Google Sitemap with a Yahoo! Store -- 04.26.2007
The Yahoo! Store platform seems to always play well with others... well for the most part anyway. Here are 12 steps for setting up a Google Sitemap with a Yahoo! Store.
An Interview with Lisa Barone -- 04.23.2007
In addition to her role as a Senior Writer for Bruce Clay, Inc., Lisa is also the very lovable personality, the voice if you will, of the Bruce Clay blog... which is essentially what we'll be chatting about today.
Search Engine Optimization with PHP -- 04.20.2007
Check it... yesterday's mail brought a complimentary copy of Jaimie Sirovich's and Cristian Darie's new book, Search Engine Optimization with PHP. I'll be sure to give a read, and a review sometime soon.
5 Reasons Why I Blog -- 04.17.2007
Looks like yet another meme is quickly making its way around the SEM blogosphere. Yesterday I was tagged by Li Evans of Search Marketing Gurus and was asked to share 5 reasons of why I blog.
SEM Analytics and Tracking Article -- 04.10.2007
I was doing some of my daily Blog reading earlier and came across a very cool article on Andy Beal's Marketing Pilgrim Blog titled "Creating an SEM Sidekick that Would Make Batman Jealous".
NCAA March Sadness -- 04.05.2007
What started off as a great NCAA March Madness tournament for me, in terms of competing against other SEMs in the "SEO Gang" pool, ended up to be not so great.
WrestleMania 23... Priceless! -- 04.04.2007
This past weekend in Detroit was without a doubt the single greatest weekend of my entire life as I attended WrestleMania 23 at Ford Field opened its doors to over 80,000 plus wrestling fans.
Hint... Hint... Hint... -- 03.30.2007
In this post, I put out some hard-core hidden signals. If you look hard-enough, you just might be able to see it. Catch my drift?
Going to WrestleMania 23... -- 03.29.2007
The Klog and I will be joining my brother and four of our good friends in what will soon be known as the greatest road trip ever taken. Where are we going? Detroit, Michigan to see WrestleMania 23!
eComXpo Conference Recap -- 03.23.2007
eComXpo, the 3-day online marketing tradeshow and exhibit, went down this past week. As I mentioned in my last post, we were in attendance and handling our business on the exhibit room floor.
Exhibiting At eComXpo -- 03.16.2007
I just wanted to give everyone a quick heads-up that team All Web and I will be exhibiting at next week's eComXpo. The conference will begin on Tuesday morning and end early Thursday evening.
Happy Birthday.... -- 03.16.2007
In case you didn't know, today is Karl's birthday. And in case you missed it, Karl had a mad party last night where all of his closest friends went through leaps and bounds to wish him a good one.
NCAA March Madness: SEM Pool -- 03.13.2007
In addition to our normal office pool, I have joined up with several others in the SEO industry and will be competing in a March Madness pool for SEMs, SEOs, and other industry folks.
SES vs. SMX: Whats Your Take? -- 03.12.2007
I was flipping through the latest SMS magazine and came across back-to-back advertisements for Search Engine Strategies and Search Marketing Expo in Seattle. Here are my thoughts on the two.
An Interview with Li Evans -- 03.06.2007
Today I'll be talking shop with search marketing expert Liana Evans of Commerce360. She, as most of you know, is also the creator and main-contributor to the Search Marketing Gurus blog.
Y! Store Design Wizard Updated -- 02.23.2007
I just read on the Yahoo! Store Blog that the Design Wizard was updated today. Here is a quick run down of these recent changes, and a little taste of we can expect to see in the near future.
Lucha Libre Masks for WrestleMania -- 02.20.2007
Michael recently returned from Mexico and brought back this really cool authentic Lucha Libre mask. It's a signature mask used by several notable Mexican and Japanese professional wrestlers.
"Win a Klog" Contest Winners -- 02.16.2007
Alright... the moment that everyone's been waiting for is here. The "Win a Klog" contest has ended, and I have drawn the five lucky winners that will be receiving a Klog. Here are the results.
New YSM: All that and a bag of chips? -- 02.15.2007
Now that the Yahoo! Panama upgrade has taken full effect in the U.S., what do you think? I have to give kudos to Yahoo! for what appears to be a flawless upgrade, at least for the most part.
Now Writing for the SMG Blog -- 02.13.2007
I've accepted a position as a supplemental writer for her "Search Marketing Gurus" Blog, and will be authoring search and design related posts every now and again.
"Win a Klog" Drawing Soon... -- 02.13.2007
I just saw on Andy's Blog that this is the last week for his "Win a Zune" contest, and seeing how I'm riding his coat tail with my "Win a Klog" contest... I guess this is the last week for that too.
Neil Patel Lays Down the Gauntlet -- 02.09.2007
Neil Patel of Pronet Advertising has issued an open challenge to Jason Calacanis, the man who has made such claims as "SEO is Bullshit" and Jason, without much hesitation, has accepted.
A "Story" About Success -- 02.07.2007
A couple of years ago, while I was brushing up on my Adobe Illustrator skills, I created this uber-cool poster. I now have a copy of it hanging up on my cube wall to remind me about success.
Missing the Y!SM Chicago Seminar -- 02.06.2007
My colleague Jessica and I were scheduled to be in Chicago today for a 1-day Yahoo! Search Marketing seminar, but due to winter-weather driving conditions, we were forced to return to the office.
2007 State of the Klog Address -- 01.30.2007
Millions of people tuned in as the President delivered his sixth State of the Union Address. I will use this post, to discuss my past and future goals as the author of this Blog.
My List of Search Marketing Blogs -- 01.25.2007
In light of Lee Odden's monster post of "Search Marketing Blogs" a few weeks back, I've decided to throw out my own personal list of Search Marketing Blogs that I tune into daily.
Alan's "My Spam Holiday" Video -- 01.17.2007
Alan is All Web Promotion's newest Yahoo! Store Designer, and he is absolutely obsessed with SPAM... so much so that he made this very short stop-motion video over his holiday break.
Stuntdubl Blog Hacked -- 01.15.2007
I just caught word from Jessica, my SEO partner in crime, that Todd's Stuntdubl blog was hacked. After checking out the situation for myself, I found that it was indeed hacked.
Join My Community: Win a Klog! -- 01.11.2007
Simply join my community on or before February 16th and you'll be eligible to win 1 of 5 signature wooden Klogs. That's right! I'm giving away a total of 5 Klogs to 5 randomly chosen members.
DMOZ: Just Die Already! -- 01.10.2007
I've got a proposition for someone, and no I don't mean that kind of proposition. I need someone to drive on over to the DMOZ offices and pull the plug on their poor excuse of an existence
You've Been Plutoed! -- 01.08.2007
2006's word of the year is "Plutoed". "Plutoed" can now be used to describe everything from that crappy Digg article you just read, or as an insult to that guy on the train with the Zune.
Permission Marketing by Godin -- 01.08.2007
I made it through yet another Seth Godin book; however, unlike the previous one I reviewed, "Permission Marketing" is absolutely a great read, and one that I encourage all marketers to check out.
New: "Industry Interviews" Page -- 01.05.2007
I just wanted to take a quick second and announce a new addition to the Klog Blog. In honor of the recent interviews I conducted over the past few months, I've created this "Industry Interviews" page.
The Top 10 Klog Posts of 2006 -- 01.02.2007
Before I move forward and bring to you whatever new information the SEM industry promises to bring in 2007, I want to take this time and reflect back on what this past year has brought us.
