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Thursday, January 25, 2007

My List of Search Marketing Blogs

In light of Lee Odden's monster post of "Search Marketing Blogs" a few weeks back (Side Note: The Klog Blog was not "cool" enough to make the list... what gives Lee?), I've decided to throw out my own personal list of Search Marketing Blogs that I tune into daily, and explain a little bit about how I read and decipher through the landfill of information that sits in my reader each and every day.

First of all, it's obvious to anyone that works in this industry (with the exception of "The Lisa" who seems to live, eat, and sleep Blogs / Blogging) that reading 150+ active blogs each day is near impossible... that is if you intend to get anything else done. I, as most of you, am in the front lines when it comes to search marketing. I'm involved with several SEO and PPC projects daily, and have very little time left in my work day to be reading everybody's views and opinions on all things search. With that said, I'm very particular on which Blogs / authors I follow, and basically those that I feel are worthy... I make time for.

Today, I'm subscribed to nearly 90 search-marketing Blogs, which is either a lot or a little pending on your position in this industry and what your particular needs are. I certainly don't feel the need to monitor 300+ Blogs as Lee does, but I do wish to follow more than what's on Disco's shortlist.

When subscribing to new Blogs, I look for the following information:

First and foremost, a Blog must be some what related to the Search Marketing industry (SEO, PPC, SMO, etc.) if I'm going to even consider it. I certainly don't have time to squeeze in off-topic reading into my daily mix. Ok... maybe the feed from Nintendo's Press and Media site, but that's it!

Second, is the Blog recommended? Did Todd, Joe, or Jim just plug your Blog or reference it as a must read. If they did... you just made my feed reader. A "congratulations" is in order; however, you best have your game face on because you only have a few posts to prove your worthiness.

Does the Blog publish quality content (and by quality I mean by my standards)? This is probably the hardest factor to explain, but it's certainly the most important. I'll be the first to admit that my quality standards are a little low. Sure, I love reading educational posts regarding the many topics spawned by our industry, but I also enjoy reading entertaining posts (like the one when Dax sold the captain (his moustache) on eBay and then recorded himself shaving it off). I look for posts that inform as well as break up my otherwise serious day at work.

Is the author personable in their writing? To me, Blogging isn't the same as writing a term paper. When I read someone's Blog I expect to be reading their views and opinions on a topic, not just the news or announcement. If I was only interested in search news, I'd only be subscribed to places like Search Engine Watch or Search Engine Land. I love it when an author let's their personality seep through in their writing.

My list of Search Marketing Blogs

The trick for me when it comes to reading 90 or so Blogs is to separate my feeds into 3 separate groups (folders). I found that by labeling feeds based on "Daily News", "Daily Reads", and "Weekly Reads" I'm able to read all of the Blogs I've subscribed to and still manage to get some work done. The following are my feeds separated into groups:

The "Daily News" Folder
This folder contains a list of authoritative Blogs that are a must read for any search engine marketer. These guys post quite frequently throughout the day and are typically the first to learn of any and all new breakthroughs, acquisitions, announcements, or happenings relating to our industry. Because these Blogs publish a lot of content daily, I tend to just skim the titles until I find one that catches my interest.

The "Daily Reads" Folder
This folder contains a list of my personal favorite search related Blogs, in which I monitor and read multiple times throughout the day. In my opinion, these guys are some of the industries top "bad-asses" and offer thoughtful commentary that is both educational and entertaining. Unlike the "Daily News" group, this group of Bloggers is always willing to share their $0.02 on much of the major news and happenings.

The "Weekly Reads" Folder
This folder contains the rest of the search-marketing blogs that I follow. With that said, I don't want to make it seem like these Bloggers are at the bottom of the barrel... because they're not by any means. The truth is that this group tends to either not post enough, post frequently on topics that I don't care to read about daily (but still wish to remain updated on), or are those that I've recently added to my reader and am not sure where they belong just yet. I tend to only read these Blogs once a week (typically on Friday's), but I do get a lot of great information from this group.

And... that's that! For those of you that want some of these Blogs for yourself... you can download my OPML/XML file here:

::: Karl's Blogs :::

Anybody have any thoughts or suggestions? Is there someone that I'm not subscribed to, but should be? Feel free to tell me about your Blog... I'm always looking for new and better resources to read.

 posted by Karl Ribas
Thursday, January 25, 2007
Read Comments (21) | Post a Comment | Subscribe
                        

21 Comments:

  • Nice list, I thought you also read the Roundtable. ;-)

    By Blogger rustybrick, at January 25, 2007 12:02 PM


  • Hey Barry... I guess I missed that one, but am adding it to my list now. :) Thanks for pointing it out!

    By Anonymous Karl Ribas, at January 25, 2007 12:27 PM


  • Maybe you should send a Klog to Lee with a little note saying "Maybe THIS will change your mind..."

    Great list!

    By Anonymous Jessica Guadiana, at January 25, 2007 12:36 PM


  • Great suggestion Jessica. You know... I do have a few extra. Is that what it takes Lee? A Klog? I can send you a Klog!

    http://blog.karlribas.com/klog-sightings.htm

    http://blog.karlribas.com/2007/01/join-my-community-and-win-klog.htm

    By Blogger Karl Ribas, at January 25, 2007 12:49 PM


  • phew, thanks Karl!

    By Blogger rustybrick, at January 25, 2007 1:04 PM


  • Oops - Hey Karl, you are in the queue for our update this Friday!

    By Blogger TopRank, at January 25, 2007 1:23 PM


  • I definitely need to write more. Am I right ?

    People are putting me in their weekly read. Next thing you know, I'm in the yearly folder :)

    By Anonymous Cristian Mezei, at January 25, 2007 1:39 PM


  • Hey Lee - I'm glad you came around. It took a couple of weeks and a lot of pleading on my end, but it was well worth it. Thanks for stopping by.

    Hey Cristian - Writing more is certainly a plus. SEOPedia is actually one of the newest Blogs recently added to my reader. I found you on Lee's list, liked what I read, and decided to subscribe. All good stuff this far man... keep up the good work.

    By Anonymous Karl Ribas, at January 25, 2007 2:12 PM


  • Great list - I really like how you broke it down.

    Means a lot to see I'm a daily read for you - thanks a lot!

    By Anonymous Chris Winfield, at January 25, 2007 2:27 PM


  • Thanks Chris... and thanks for stopping by. Your Blog is a great resource, and it should certainly be in everybody's "daily read" folder.

    By Anonymous Karl Ribas, at January 25, 2007 2:56 PM


  • Weekly, huh? Hmmmm....

    Well, I won't hold it against you, Karl. And I'll add you momentarily to my Bloglines, regardless. :-)

    By Anonymous Matt McGee, at January 25, 2007 3:05 PM


  • Weekly's not bad... is it? Actually, like most of the Blogs listed in my "weekly read", I had just found "Small Business SEM" a few weeks back after reviewing Lee's post... but I'm glad I did. Great Blog man!

    By Anonymous Karl Ribas, at January 25, 2007 3:56 PM


  • Matt, at least you made weekly. I'm on the monthly list Karl's working on hehe. Both of my blog readers come by at least once a month. Oh well I can't expect to make everyone's list.

    By Anonymous David Temple, at January 25, 2007 8:36 PM


  • Seriously David... I can't believe I wasn't subscribed to your Blog this whole time... even after meeting you at SES this past December in Chicago. God, I'm such an ASS!

    Rest assured that I'm subscribed now... even added you to this list (only to my "weekly" folder though... lol). Thanks for dropping by and reminding me about your Blog. I appreciate it!

    By Anonymous Karl Ribas, at January 25, 2007 9:20 PM


  • Thanks for the ystore.blogs.com shoutout, Mr. Karl!

    By Blogger Rob, at January 25, 2007 11:37 PM


  • Ahh, it's Friday - are you stopping by?

    Just kidding, but great list and I am sure you will get a lot of attention from this post and you have done it in a dignified way!

    Oh... And I too shall be reading your blog more. I have moved RSS readers recently and forgot how good your blog is. I will add you to my weekly list ;)

    By Anonymous Joe Williams, at January 26, 2007 8:04 AM


  • Awesome list Karl. Just when I thought I had all the good ones, I find a couple gems on your list. Thanks!

    By Blogger Pratt, at January 26, 2007 8:48 AM


  • Hey Rob - No problem at all. You and I both know that I owe you much more than a link. Thanks for dropping by.

    Thanks Joe - Yep... I'll be dropping by your Blog a little later. You can bank on it. Thanks for reading! And for the record, there's nothing wrong with being a "weekly read"... I'd be honored to be included among your feeds.

    Hey Taylor - That's exactly how I feel with each time I come across someone's BlogRoll or feed's list. When does it all end man? Thanks for stopping by.

    By Anonymous Karl Ribas, at January 26, 2007 10:02 AM


  • Congratulations on a very worthy list. If you want to have a different point of view on Internet Marketing, you might want to check BPWrap, Karl. It seems to find favor with some of the other lists.

    Barry

    By Blogger BWelford, at January 26, 2007 10:39 AM


  • Thanks for the recommendation Barry... I'll be sure to check it out. You look familiar(referring to the picture in your bio)... the Cre8asite Forum maybe?

    By Anonymous Karl Ribas, at January 26, 2007 10:58 AM


  • Nice list :) you forgot mine though :)

    By Blogger d-media, at August 29, 2007 8:40 PM

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