Now that the Yahoo! Panama upgrade has taken full effect in the U.S., what do you think? I've had some time now since our first account upgraded to the new platform to work within and become familiar with it. I have to give kudos to Yahoo! for what appears to be a flawless upgrade, at least for the most part. Our accounts were brought over in a timely manner and we were given a fair enough warning to prepare for it. Plus Yahoo! gave themselves an adequate amount of time to actually change their ranking system all together, which for now, seems to be alright.
With that said, I have a few suggestions / comments that I'd very much like to share regarding the new platform, and how I believe it could be made better:
Yahoo! Search Marketing's new dashboard is excellent. However, I would very much like the option to view top accounts as well as top campaigns and top keywords. In addition, it would also make sense that users would have a list of accounts laid out to scroll through in addition to the drop down menu.
When view stats, Yahoo! Search Marketing has "Yesterday", "This Month", "This Quarter", and even a calendar. How about a simple "View Today's" stats option? All those other options are great, and I do use them, but I also like to easily view what I spent today, without having to mess with the calendar.
Also with the dates, when I login, it automatically selects a date for me to view costs etc. That date appears to be the date that I upgraded my account, which is fine and dandy, but what happens 3 years from now? Will I have to wait for it to upload all of that data each time? How about defaulting to Month to Date or Yesterday's stats?
The drop down menu and the breadcrumbs work really well. How about when I'm within an Accounts campaign, you easily allow me to jump over to another Account's campaign without going back to the DashBoard. I, like thousands of other internet users, have weird habits! I may be working in this account, but woah! Now I wonder how that other account is doing. It's a convenience thing, but it'd make my experience that much better - especially when it's something that I do numerous times a day.
I need a receipt for EVERYTHING, and I'm sure that's true for most businesses. Some Yahoo! Search marketing accounts require me to add money manually, and when I do I no longer receive a confirmation email or printable receipt. I'd like either the option to print it out then and there, or have an email sent to me like my automated accounts have set.
Please give me the option to change the names of my accounts. I'm not sure why this option was removed, but its become a hassle to edit my client's account. I like to recycle old accounts and make them new, since it's such a hassle to get a new one made.
For the most part, my experience with Panama has been great. I really am pleased with what they've done - it's noticeably faster, easier to navigate through and function with, and is much more organized. Plus I find the Ad Quality meter a nifty tool as of now.