Yahoo! Store Design Wizard Updated

written by
Friday, February 23, 2007

Yahoo! Store Design Wizard UpdatedI've just learned that Yahoo! Store has updated the Design Wizard today. One feature that I'm extremely excited about is that Yahoo! Store is now supporting the "Sponsored Search Tag". Yahoo! Store owners can automatically set this feature up with ease and begin tracking their paid-search revenue via their Yahoo! Search Marketing PPC campaigns.

Yahoo! Store Design Wizard Updated

I've just learned that Yahoo! Store has updated the Design Wizard today, and that changes include:

  • 14 New Color Palette Options (now totaling 56)
  • 2 New Pre-Designed Templates (now totaling 12)
  • Dynamic Header-Background Sizing
  • Yahoo! Sponsored Search Tag Support

My Thoughts

I am a big fan of Yahoo! Store now supporting the "Sponsored Search Tag". Yahoo! Store owners can automatically set this feature up with ease and begin tracking their paid-search revenue via their Yahoo! Search Marketing PPC campaigns. Knowing which PPC keywords are driving online conversions and which aren't is valuable information. With this update, the Yahoo! Store team has made it easier for owners to get the information they need.

According to Yahoo! Store developer Paul Boisvert, this update is one of a few planned in upcoming months:

"We are heads down, and have been since the beginning of the year, working on some larger releases for the coming months. We look forward to completing wizards for the Open for Business process and then turning our attention to generating traffic to make merchants even more successful."

I, for one, look forward to the next update!

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Yahoo! Search Marketing: Panama Review

written by
Thursday, February 15, 2007

How to Use the Yahoo! Store Page Redirect Manager I have to give kudos to Yahoo! for what appears to be a flawless upgrade, at least for the most part. Our accounts were brought over in a timely manner and we were given a fair enough warning to prepare for it. Plus Yahoo! gave themselves an adequate amount of time to actually change their ranking system all together, which for now, seems to be alright.

Yahoo! Search Marketing: Panama Review

Now that the Yahoo! Panama upgrade has taken full effect in the U.S., what do you think? I've had some time now since our first account upgraded to the new platform to work within and become familiar with it. I have to give kudos to Yahoo! for what appears to be a flawless upgrade, at least for the most part. Our accounts were brought over in a timely manner and we were given a fair enough warning to prepare for it. Plus Yahoo! gave themselves an adequate amount of time to actually change their ranking system all together, which for now, seems to be alright.

With that said, I have a few suggestions / comments that I'd very much like to share regarding the new platform, and how I believe it could be made better:

DashBoard

Yahoo! Search Marketing's new dashboard is excellent. However, I would very much like the option to view top accounts as well as top campaigns and top keywords. In addition, it would also make sense that users would have a list of accounts laid out to scroll through in addition to the drop down menu.

Dates

When view stats, Yahoo! Search Marketing has "Yesterday", "This Month", "This Quarter", and even a calendar. How about a simple "View Today's" stats option? All those other options are great, and I do use them, but I also like to easily view what I spent today, without having to mess with the calendar.

Also with the dates, when I login, it automatically selects a date for me to view costs etc. That date appears to be the date that I upgraded my account, which is fine and dandy, but what happens 3 years from now? Will I have to wait for it to upload all of that data each time? How about defaulting to Month to Date or Yesterday's stats?

Navigating

The drop down menu and the breadcrumbs work really well. How about when I'm within an Accounts campaign, you easily allow me to jump over to another Account's campaign without going back to the DashBoard. I, like thousands of other internet users, have weird habits! I may be working in this account, but woah! Now I wonder how that other account is doing. It's a convenience thing, but it'd make my experience that much better - especially when it's something that I do numerous times a day.

Billing

I need a receipt for EVERYTHING, and I'm sure that's true for most businesses. Some Yahoo! Search marketing accounts require me to add money manually, and when I do I no longer receive a confirmation email or printable receipt. I'd like either the option to print it out then and there, or have an email sent to me like my automated accounts have set.

Accounts

Please give me the option to change the names of my accounts. I'm not sure why this option was removed, but its become a hassle to edit my client's account. I like to recycle old accounts and make them new, since it's such a hassle to get a new one made.

For the most part, my experience with Panama has been great. I really am pleased with what they've done - it's noticeably faster, easier to navigate through and function with, and is much more organized. Plus I find the Ad Quality meter a nifty tool as of now.

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