In case you didn't catch the announcement from Li's post earlier this week, I've accepted a position as a supplemental writer for her "Search Marketing Gurus" Blog, and will be authoring an occasional search and design related post every now and again. I'm a big fan of her Blog, as I think it is a great resource for both n00b and seasoned search marketers. I'm really excited to be joining their team and look forward to participating. Hopefully, I'll be able to write up to the standards that Li and her co-authors have set.

Earlier today, I published my very first post titled "Using Analogies to Explain the Benefits of SEO", in which I explained the difficulties that sometimes exist when speaking with potential clients. SEO is indeed a complicated subject to those outside of our industry, and finding and using analogies to help explain the importance of SEO and its role in a successful web presence has been very helpful to me. Maybe it can be helpful to you as well.

Here's a little excerpt from my post:

"Creating a website, essentially an online store, is obviously the first component of a successful online presence. It is not the only component, but an important one to say the least. Another component, which is equally important, is the marketing of a website. Seeing how millions of internet users use search engines as their tool for navigating the web, it's extremely important for websites to not only appear among those listed in the results, but to appear high enough to attract this targeted traffic."

Be sure to check it out. Oh, and if you're not currently subscribed to the "Search Marketing Gurus" Blog, you may want to consider doing so. There's lots of great search-related news, updates, and commentary being published daily!