I was doing some of my daily Blog reading earlier and came across a very cool article on Andy Beal's Marketing Pilgrim Blog. It's titled "Creating an SEM Sidekick that Would Make Batman Jealous", and it focuses specifically on what can be gained from analyzing the different areas of your website's analytics. This is a perfect read for anyone new to search marketing analytics and tracking.

The article was written by my buddy Taylor Pratt, and apparently after catching the last paragraph, it is also his submission entry for the Marketing Pilgrim's spring SEM Scholarship Contest. The winner of the contest is entitled to a Search Marketing scholarship package valued at a whopping 10Gs. That certainly is a GREAT prize for anyone in the industry, n00b or veteran. Best of luck to you Taylor.

Here's a short excerpt from his post:

"Most websites today have some type of analytics installed that their SEM is overlooking (Holy missed opportunity Batman!) While your eyes are glazing over at the thought of reading an article about analytics, I'd like to make an argument that they are more than just numbers. Analytics tell a story, and they just might be the sidekick you're looking for."

Go check it out!