Click Quality Council (CQC): Video

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Sunday, May 06, 2007

Click Quality Council (CQC): VideoAs a marketer who works for an agency that provides PPC management services, I've always felt that the more transparency between PPC Providers and advertisers/agencies the better both parties would be at achieving their goals. This video highlights 8 core principles that the CQC organization believes Pay Per Click providers should follow as a basis for their platform.

Click Quality Council (CQC): Video

Yesterday while catching up on some blog reading, I came across a very interesting video. The video was created by the "Click Quality Council" (CQC), a group of individuals, agencies, and click-quality monitoring firms that seek "click-standards" in the PPC arena.

As a marketer who works for an agency that provides Pay Per Click management services, I've always felt that the more transparency between PPC Providers (the search engines) and advertisers/agencies the better both parties would be at achieving their goals. In the long run, search engines would of course continue to profit from a pay per click platform that delivered relevant sponsored advertising, and advertisers would have the information needed to make more in-depth and accurate marketing decisions.

This video highlights 8 core principles that the CQC organization believes Pay Per Click providers should follow as a basis for their platform's methodology. After watching this video, and hearing these 8 core principles, I'm certainly in agreement with the group.

Here's the video:

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