Yesterday while catching up on some blog reading, I came across a very interesting video on the Did-It blog. The video was created by the "Click Quality Council" (CQC), a group of individuals, agencies, and click-quality monitoring firms that seek "click-standards" in the PPC arena.
As a marketer who works for an agency that provides Pay Per Click management services, I've always felt that the more transparency between PPC Providers (the search engines) and advertisers/agencies the better both parties would be at achieving their goals. In the long run, search engines would of course continue to profit from a pay per click platform that delivered relevant sponsored advertising, and advertisers would have the information needed to make more in-depth and accurate marketing decisions.
This video highlights 8 core principles that the CQC organization believes Pay Per Click providers should follow as a basis for their platform's methodology. After watching this video, and hearing these 8 core principles, I'm certainly in agreement with the group.
Here's the video:
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Labels: paid-search
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