Check it out... last week's mail brought me a complimentary copy (manuscript version) of David Meerman Scott's new book "The New Rules of Marketing & PR".
As if that wasn't kick-ass enough, David was considerate enough to personally autograph my copy and acknowledge me and my blog in the "Acknowledgements" section of the book! Thanks buddy!
Here's a small excerpt from the book:
"The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely."
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."
Anybody looking for more information on the book, including details of when and where you can pick up a copy, check out this Amazon page.
A "thanks" goes out to David. I'll be sure to give it a read, and a review sometime soon.
Thanks man!
Labels: shout-outs
1 Comments:
Thank YOU Karl. Your blog rocks.
All the best,
David
By
David Meerman Scott, at May 24, 2007 3:52 PM
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