Changing with the times, with your client's needs, and with the latest product offerings is just smart business. However, what's not so well understood is that the decisions one makes today could very well have an unforeseen change in the way that person's company operates in the near future. Think about this the next time company policies or products are changed.
So there I was walking into my local Target store when out of the blue it hit me... I was a changed man. At first I didn't know what to think. I was a little frightened, but eventually came to terms with the notion and continued onward deeper into the store. The cause for my revelation was quite simple. I had veered to the isle on the right after passing the "fork in the isle" just past the carts, and not my normal path which was to the left.
Now, before you readers out there start scratching your head like "what the hell is he blabbing on about", let me explain. I am a person who has a routine or game plan for almost every situation. That's just who I am. With that said, I even have a "normal" routine for when it comes to "just browsing" at my local retail stores. Normally, in this exact situation, I would have turned left at the junction and proceeded down the isle to the electronics department. There I would have scoped out the latest and greatest in TVs, movies, video games, and other guy-like toys before moving on to the automotive, sporting goods, and seasonal departments. However, on this day I unconsciously took the opposite path.
"Where in the hell was I going?" Well, I'll tell you. I was well on my way to the housewares department to see what Target offered in matching kitchenware, and then onto their grocery department to see if I could score some deals on frozen pizzas, condiments, and Gatorade. Somehow, and without me knowing it, my priorities had shifted. Instead of catching a great deal on a digital camera or a new Nintendo DS game, it was made apparent that I was more interested in a new toaster or Faberware spoons. It's quite sad really.
How could that be? How could my scope on shopping change so drastically and without notice? Well, it's quite simple really. Like with most things, change is reflected upon the decisions we make. A month or so ago, my girlfriend Jackie and I bought a house... I know I know... it's a big step, right? In any event, this decision to change my lifestyle caused an unforeseen change in how I now shop/browse stores (both online and offline), newspaper flyers, or anything else really. It's not a bad change by any means... it was just a shock is all.
This same kind of thing happens all the time in business.
To quote one of my all-time favorite movies: "If I can change... and you can change... then we all can change" - Rocky Balboa (played by Sylvester Stallone) in Rocky 4 as he addresses the Russian people after his fight with Ivan Drago. As odd as it may sound, I find this statement to still hold true in today's ever changing world of search marketing, as well as business in general. It may not portray exactly how Rocky had intended it to, but both people and their companies do change, and with them their business responsibilities, perspectives on the industry, loyalties, and even priorities change too.
We all have an understanding of this... right? Changing with the times, with your client's needs, and with the latest product offerings is just smart business. However, what's not so well understood is that much like my Target example above, the decisions one makes today could very well have an unforeseen change in the way that person's company operates in the near future. Think about that the next time you, your boss, or the people in power make decisions that affect your company's policies, product or service offerings, staffing, or even employee benefits.
Take a look at your business. What recent decisions have you made? What recent changes have you implemented? The slightest change could start an uncontrollable, unforeseen chain reaction that could just end up to bite your company in the ass... well that, or make you all extremely rich.