The Benefit of Multi-Platform PPC Management

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Thursday, August 23, 2007

The Benefit of Multi-Platform PPC ManagementManaging campaigns across multiple platforms can be a little problematic in the sense that a company has to create and maintain an internet presence at multiple locations. This typically translates into a larger work-load and more advertising spend. However, the benefits certainly out-weigh any of the hassle that goes along with doing so.

The Benefit of Multi-Platform PPC Management

Managing campaigns across multiple platforms can be a little problematic in the sense that a company has to create and maintain an internet presence at multiple locations (say Google, Yahoo! MSN, Ask, and any other PPC provider). This typically translates into a larger work-load and more advertising spend. However, the benefits certainly out-weigh any of the hassle that goes along with doing so.

The most obvious benefit to advertising with multiple search engines is the sheer amount of additional exposure a company will receive. Each major search engine has its own advertising network consisting of smaller search engines and website partners. With only a few buys, one can literally have their brand or message exposed to hundreds of millions of internet users daily... rather than being limited to the reach of just one search engine and its network.

The same pretty much applies for niche and vertical search engines. Pay Per Click advertising is all about being where your target audience is. Setting up local PPC campaigns or those campaigns that allow you to advertise in niche areas is another opportunity for a company to gain exposure. As with all forms of marketing, the more exposure an advertisement receives, the more leads it will be able to generate, which, in turn, could ultimately mean an increase in sales or conversions.

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