Do you really trust yourself to handle all of your company's search engine marketing efforts? If you do... should you? There are numerous benefits to employing a Search Marketing firm to manage your company's Pay Per Click advertising. Two of the bigger benefits that easily come to mind are time-management and professional assistance.
Do you really trust yourself, or someone with little to no experience, to handle all of your company's search engine marketing efforts? If you do... should you?
Forget that for a second... let me ask you this instead: Would you do your own taxes or let someone who is inexperienced with tax laws and regulations do them for you in order to save a few bucks? Ok... some of you might, but I'm going to go out on a limb and say that a large majority of you don't. Why do you suppose that is? My guess is because you, like I, understand that an error in our taxes can be very costly in more ways than just one.
Sure there are tools and resources available just about everywhere, both online and offline, that can help guide us through our tax forms, but knowing that there is a lot at stake, especially in a monetary sense, we tend to let those with a little more experience take care of us. The same can and should be said for your search engine marketing efforts.
There are tons of great articles, blogs, tools, and online resources available that can make optimizing a website or managing a paid-placement campaign seem easy. However, I, in no way shape or form, would ever suggest to anyone that they begin making search engine marketing related changes or advances to their website, or at least without first reviewing the project with a Search Engine Marketing Consultant.
My reasoning: The negatives, such as having your website banned from the search engines or being charged several thousand dollars more than expected for a PPC buy, out-weigh any and all positives.
Wouldn't you agree?
The Benefits to Outsourcing Your PPC
There are numerous benefits to employing a Search Marketing firm to manage your company's Pay Per Click advertising. Two of the bigger benefits that easily come to mind are time-management and professional assistance.
Pay Per Click campaigns should be monitored multiple times throughout each day. If a merchant is going to be successful online, he or she will be responsible for many hours each week managing bid changes, writing and adding new advertising copy, reconfiguring daily, weekly, and monthly budget figures, and reviewing and acting on analytics data. There is a lot to do, and very little time to do it... especially if the merchant is a single-person or smaller operation.
In addition to that, PPC marketers spend a great deal of their time learning. We read industry focused blogs and newsletters, test new products and services offered by the search engines, and attend several yearly PPC seminars and conferences. Therefore, when you employ a Search Marketing firm to manage your company's advertising you are essentially buying their wealth of advertising knowledge as well as their past years of experience in dealing with PPC accounts, platforms, strategies, and techniques. The resources that professional PPC managers bring to the table are endless and are typically without additional costs.
Employing a Search Marketing firm to manage your PPC advertising means having the peace of mind that your company's campaigns are being run correctly, in addition to now having the necessary time needed to effectively attend to the many other daily tasks associated with running an online business.