As a man that wears many hats and has quite a few affiliations in the search marketing arena let me first start this post by checking them at the door. I typically do this with every post anyway, but because of the sheer nature of this post I want everyone to be aware of it. The following words and opinions are my own and I certainly don't want to come across as blowing smoke up your asses and endorsing a product on the account of All Web Promotion. Even though that would be the smart thing for me to do (as they sign my pay checks)... I promise you all that this is not the case.

Ok... with that being said and now out of the way, let me tell you about All Web's newly revised AllWebMail Email Marketing services and how I believe it can benefit your online marketing efforts.

A week or so ago I sat in a meeting with Peter Roebuck, head of our Maryland office and Email Marketing services, as he presented the company's revised email marketing package in all its greatness. Actually, to be honest about the whole situation, the current package has been in affect for quite some time now, but it was only a week ago that it was presented in a way that we non-email marketing folks could understand it. I can honestly say that I have a new found respect for this service. I also learned that we've been doing email marketing for over 7 years! We have long-term clients that mail as frequently as 3 times a week and some that mail monthly or even quarterly. We have clients with less than 500 names on their email lists and some with more than 100,000 names.

First of all, if your company is one that has been online for years now and doesn't currently run targeted email marketing campaigns then I can say, without doubt, that you're missing out. In my opinion, email marketing is the best way to attract repeat business... which we all know is far more profitable and less costly than attracting new business leads. AllWebMail offers several packages, based on the number of emails you'll want to send (must already have an email list - we don't buy or sell lists), and can help you in your email marketing and repeat business efforts.

Second, if your company is new to the internet and has just recently launched a website (or will be launching a new site) now is the time to start thinking about email marketing and repeat business strategies. Seems kind of funny to be thinking about ways one can market to future "past-customers", when your online store isn't yet open for business, but I assure you, doing so can make a significant contribution to your website's success. AllWebMail has solutions to help new websites prepare for future email marketing campaigns, and can even offer solutions to help your company build-up and manage an email list consisting of your website's visitors and customers.

Click here for a printable PDF highlighting our services and our pricing structure.

And that's that. If you have any questions on our newly adopted Email Marketing services or about Email Marketing in general, please feel free to contact me directly. If I can't address your questions, I will put you in touch with those who can. I have put together the following few Q&A tidbits to address some of the more common questions that you'll all have.

So, how does AllWebMail work?
Well, like most email marketing solutions available today, AllWebMail utilizes your company's email list (those emails you've personally collected throughout the years - either from those who've placed orders on your website or have subscribed to other offerings you may have had) and market to them using emails that highlight your latest specials or promotions. The obvious goal here is to attain repeat business / sales from those that have already purchased or shown interest in your products or services. Talk about targeted marketing!

How does AllWebMail differ from other Email Marketing providers?
Simply put... pricing, quality, customization, and reporting. In every important aspect of email marketing... we're better. And that's not a line of bull or me showing a new found cockiness either... that's me being legit. We're better... and there's no other way to say it.

Pricing: We've always had an understanding of how important online marketing services are to an eCommerce website... especially for those little "Mom & Pop" stores. As with all our marketing and design services, our new email marketing services offer lots of value at very little cost.

Here's a snap-shot of our current Email Marketing pricing structure:

Quality: Our team is equipped with qualified designers, marketers, and technicians that are responsible for not only designing your email ad according to your promotion, but also for ensuring that your emails are delivered properly. Anyone can send out an email, we strive hard to ensure that your emails are delivered to the inbox and opened... something many email delivery companies fail at.

Customization: We understand that no 2 email marketing campaigns are the same, nor should they be developed the same. We have highly customizable email marketing platform that allows us the ability to do just about anything needed or requested. Past examples include: Sending by time-zone, A/B testing, text/HTML compliant emails, and more.

Reporting: We can offer you several different pre-mail and post-mail reports highlighting statistics on just how successful your email marketing campaign is. Everything from "bounce rate", "open rate", click-throughs, sales, deliverability by ISP (like AOL.com, Yahoo.com, Gmail.com), and so much more can be tracked for months after the launch of each email campaign.

How does AllWebMail handle bounced emails and unsubscribes?
Our system instantly removes people that ask not to receive further emails and more importantly, our systems automatically remove "bounced" emails that occur when an address becomes inactive. Removing inactive addresses is possibly the most important thing we can do as email marketers while continually massaging our relationships with the big ISPs like AOL, MSN, Hotmail, Yahoo and the rest. They all severely penalize email marketers for ongoing mailings to bad addresses.

How many Emails should we send out?
Like with most things... the more emails you have in a list the better your chances are of having a successful campaign. However, depending on your individual industry and the type of promotion you're going to run, small campaigns (1,000 emails or less) do have the potential to be successful. We recommend giving us a call to talk about your specific project... please note that if we don't feel an email campaign will work for you... we'll simply tell you so.

Does AllWebMail buy email lists on your behalf?
We do not, nor will we ever, sell email lists. It is our belief that the best email campaigns are those that utilize the emails that a company collects over time.

Do we sell or market to your Email List?
No... we do not sell nor market to the list of emails you provide us for your campaign. The emails we collect or email to on your behalf are yours and yours alone.

** UPDATE **
Click here for special discounts and waivers courtesy of the Klog blog.