Yahoo! Store Recognized as a Top Shopping Cart

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Tuesday, September 25, 2007

Yahoo! Store Recognized as a Top Shopping CartYahoo! Small Business, ranked 9th with 47,000 active users, fell just 3,000 users shy of topping Shop Site and AFCommerce Shopping Cart for the number 7 spot. According to Practical eCommerce's count, there are more than 300 hosted and licensed shopping cart solutions available today. This is a lot of options to consider when selecting a shopping cart.

Yahoo! Store Recognized as a Top Shopping Cart

I just finished reading the September issue of the Practical eCommerce Magazine where I found a very interesting cover story titled "One Hundred Notable Shopping Carts". As the title might imply, PeC has outlined their list of the 100 most notable shopping carts (as according to the number of active users), and has named Yahoo! Small Business (aka Yahoo! Store) in the top 10.

Yahoo! Small Business, ranked 9th with 47,000 active users, fell just 3,000 users shy of topping Shop Site and AFCommerce Shopping Cart for the number 7 spot. According to Practical eCommerce's count, there are more than 300 hosted and licensed shopping cart solutions available today. That's a lot of shopping carts, and certainly makes the task of picking a solution a very difficult process... especially for those small businesses with limited resources.

Michael Valiant, a product management and marketing specialist for 1ShoppingCart, offers the following suggestion to small businesses evaluating shopping cart solutions:

"It's hard to do [knowing which shopping cart solution to choose] when you're first starting out, but it's really important to think about where your business is going to be in one, three, and five years and choose a platform that will continue to be a viable solution throughout your growth. Finding a solution that can grow with your business, while not having to pay for features you aren't using right from the get-go will prove to be an extremely valuable asset for your small business."

"Also, consider the amount of time you want to invest in maintaining and upgrading your ecommerce solution. Most business owners will agree that time is much better spent on efforts to grow their business. That means a hosted solution is the way to go."

I couldn't agree with Michael more. I have the privilege of working with many young, small businesses at the beginning stages of their website's development and most seem to be very concerned with finding a shopping cart solution that will not only meet their current needs, but those in the future as well. Personally, my recommendation to small businesses will almost always be to invest in a Yahoo! Store from Yahoo! Small Business. Yahoo! Small Business acts as a trusted partner that helps merchants easily establish and grow their businesses. They offer a fully hosted solution with a secured shopping cart, free 24/7 support, and several advanced marketing features which make it easier for merchants to track online promotions, as well as tap into search engine resources.

A "congratulations" goes out to my friends over at Yahoo! Small Business. You guys have worked very hard to put out such a superb product, and I for one am glad to see that you're recognized for it. You may be number 9 on the list, but you're certainly number 1 in our hearts.

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