Standardized PPC Management Fees
The other day, while on phone conference with a potential client, I was asked if I knew what the industry standard was in terms of Pay Per Click (PPC) management fees, and where All Web stood in relation to those standards. Honestly, I was a bit taken back by this question. I had never once been asked this and know very little about the pricing models of other PPC management providers. Although I couldn't really provide much value to the client's question - I certainly couldn't speak intelligently on the subject or bullshit my way through it - I was able to fork up the following response:
I'm not exactly convinced that there is an industry standard in regards to billing for Pay Per click services. However, if I had to take a guess, I imagine that a majority of PPC firms bill a single flat-rate every month in addition to a percentage of what the client spends on advertising. This is a model in which we've implemented at All Web Promotion and it has worked out well for us. I've also heard of other companies using this same billing model.
So I ask you... how accurate was my response? The few PPC management companies that I happen to know of either bill a flat rate for their services or a combination of a flat rate and a percentage of spend. For you PPC providers out there... what do you charge for management services? For you clients or individuals who've done some research lately... what kinds of pricing structures are you coming across?
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posted by Karl Ribas Tuesday, September 04, 2007 Read Comments (1) | Post a Comment | Subscribe  
 
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1 Comments:
A provider we worked with charged a set up fee upfront and then 15% of our Google AdWords spend (however the min monthly fee was $200).
By
Maxim, at September 14, 2007 2:45 PM
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