Yahoo! Store Among Top Shopping Carts
I just finished reading the latest issue of the Practical eCommerce Magazine (that's the September / October issue for those of you keeping track at home) where I found a very interesting cover story titled "One Hundred Notable Shopping Carts". As the title might imply, PeC has outlined their list of the 100 most notable shopping carts (as according to the number of active users), and has named Yahoo! Small Business (aka Yahoo! Store) in the top 10.
Yahoo! Small Business, ranked 9th with 47,000 active users, fell just 3,000 users shy of topping Shop Site and AFCommerce Shopping Cart for the number 7 spot. According to Practical eCommerce's count, there are more than 300 hosted and licensed shopping cart solutions available today. That's a lot of shopping carts, and certainly makes the task of picking a solution a very difficult process... especially for those small businesses with limited resources.
Michael Valiant, a product management and marketing specialist for 1ShoppingCart, offers the following suggestion to small businesses evaluating shopping cart solutions:
"It's hard to do [knowing which shopping cart solution to choose] when you're first starting out, but it's really important to think about where your business is going to be in one, three, and five years and choose a platform that will continue to be a viable solution throughout your growth. Finding a solution that can grow with your business, while not having to pay for features you aren't using right from the get-go will prove to be an extremely valuable asset for your small business."
"Also, consider the amount of time you want to invest in maintaining and upgrading your ecommerce solution. Most business owners will agree that time is much better spent on efforts to grow their business. That means a hosted solution is the way to go."
I couldn't agree with Michael more. I have the privilege of working with many young, small businesses at the beginning stages of their website's development and most seem to be very concerned with finding a shopping cart solution that will not only meet their current needs, but those in the future as well. Personally, my recommendation to small businesses will almost always be to invest in a Yahoo! Store from Yahoo! Small Business. Yahoo! Small Business acts as a trusted partner that helps merchants easily establish and grow their businesses. They offer a fully hosted solution with a secured shopping cart, free 24/7 support, and several advanced marketing features which make it easier for merchants to track online promotions, as well as tap into search engine resources.
A "congratulations" goes out to my friends over at Yahoo! Small Business. You guys have worked very hard to put out such a superb product, and I for one am glad to see that you're recognized for it. You may be number 9 on the list, but you're certainly number 1 in our hearts.
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posted by Karl Ribas Tuesday, September 25, 2007 Read Comments (4) | Post a Comment | Subscribe  
 
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4 Comments:
Hi Karl, glad to hear you like that quote. Actually, you did a great job at zeroing in on what I think was the most important point made in that interview.
It doesn't really matter which solution you choose, 1ShoppingCart, Yahoo Stores and others all provide great software (and all unique in their own ways), what's really important is that you do your research first and have a good idea where you're going with your company!
Michael Valiant
http://blog.1shoppingcart.com
By
Michael Valiant, at September 26, 2007 10:09 AM
Hey Michael -
Well said, and congrats on a great interview. I thought all parties did a superb job, and I especially enjoyed reading your insights on what to look for when selecting a shopping cart solution.
Thanks for dropping by!
By
Karl Ribas, at September 26, 2007 10:27 AM
My biggest beef with Yahoo Shopping is Yahoo DNS system and the apparent inability to create subdomains that point to external servers. This prevents companies that use the default Yahoo DNS services from complying with SenderID which is the email authentication method developed by Yahoo! Consequently, our Yahoo DNS clients can't deliver volume email to Yahoo email addresses which can be as high as 20% of their customer list.
Go figure!
Peter Roebuck
By
proebuck, at September 27, 2007 12:37 PM
thanks for the kind words Karl. Glad to hear we are ranking up there in hearts and minds. We'll continue to work hard to stay at the top.--Paul
By
Paul, at September 28, 2007 3:57 AM
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