Naked Conversations by Robert Scoble and Shel Israel is a book on the effectiveness of blogging and, more importantly, how businesses are now utilizing blogging as a way to carry on conversations with their customers. The term "naked conversation" simply implies that a conversation is open and free, as opposed to one that is hidden behind corporate barriers.
"Whatever happened to honesty in business? That's what your clients and customers are asking, even if your company's integrity is above reproach. Because, for decades, corporations have talked at their customers and called in communication. Now comes the blog - an opportunity for you company to talk with customers and let them talk back. Using more than fifty interviews with people at all levels in all types of businesses, these experts demonstrate in a fresh and though-provoking way how blogs can repair corporate image and rebuild lost trust. And they show you how to do it right. Can your organization afford not to blog? Read this book and then decide."
Naked Conversations by Robert Scoble and Shel Israel is a book on the effectiveness of blogging and, more importantly, how businesses are now utilizing blogging as a way to carry on conversations with their customers and target audiences. The term "naked conversation" simply implies that a conversation is open and free, as opposed to one that is hidden behind corporate barriers.>
I was interested in this book for a couple of reasons. First, it came highly recommend as a must read for business-bloggers. Second, I am always interested in improving my own blogging efforts and strategies and believed this book could assist me. I am pleased to report that I thoroughly enjoyed reading this book.
Overall, I thought that "Naked Conversations" was a fantastic read complete with well-rounded tips and advice. In the early chapters, Scoble and Israel go so far as to point out the dos and don'ts when blogging and then progress in later chapters with examples of how blogging has changed the way businesses communicate. Their approach is pretty simple and straight-forward.
Furthermore, I would recommend this book to business bloggers looking to improve upon their blogging efforts. This book has helped me to become a better blogger, and I encourage all to give it a shot. ... meaning I see no reason why anyone, bloggers nor non-bloggers, will have trouble grasping the concepts presented within this book.