NEW at Wal-Mart: Search Marketing Services

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Wednesday, December 26, 2007

NEW at Wal-Mart: Search Marketing ServicesThe following is an email marketing campaign that I received and immediately began laughing. Move over Sam's Choice Cola... there's a brand new product hitting the shelves. According to this email, America's "favorite" retail chain is now offering online advertising packages starting at the low, low rate of $100 per month. I can't help but smirk a little. What do you think?

NEW at Wal-Mart: Search Marketing Services

The following is an email marketing campaign that I received and immediately began laughing. Move over Sam's Choice Cola... there's a brand new product hitting the shelves. Introducing Sam's Choice Pay Per Click services:

NEW at Wal-Mart: Search Marketing Services

According to this email, America's "favorite" retail chain is now offering online advertising packages starting at the low, low rate of $100 per month.

Regardless of their reasons, I can't help but smirk a little. What do you think?


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  1. They don't stand a chance. haha, we could burry them with our collective spamming abilities. :)

    Very funny post, actually laughing out loud!
    By Anonymous jameszol on December 26, 2007
  2. I will go with the option of 1. Plus it gives me one more reason to keep my seo ass in shape..
    By Blogger Vijay on December 27, 2007
  3. What this story fails to mention, however, is that all the services provided will be conducted by Chinese children below the age of 10.
    By Anonymous Blog Ghostwriter on December 27, 2007
  4. With their falling prices it won't be long before it's $99.94!

    Good Luck Sam!
    By Blogger SeeTheGood on December 27, 2007
  5. This move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME's.

    Geoffrey Moore's book, Crossing the Chasm ( ) addresses at length the technology acceptance curve.

    Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart's prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.

    These guys at Innuity ( should win an award for biz dev deal of the year.
    By Anonymous gregthaler on December 27, 2007
  6. Hilarious! I looked on their page for this, and there's a sign with foreign lettering. The visible lettering is in Thai and if I'm not mistaken means "To come out (of something)".

    They're most likely outsourcing the labor to Thailand for cheap labor. PPC has been officially WalMart'ed. I would be amusing to see them at the big SEM conferences, but unfortunately they must all be overseas.

    See it for yourself here.

    By Anonymous OutsourcingIsAwesome on December 27, 2007
  7. Since most of the sites and businesses out there need more SEM (most don't know what it is), it's logical that people are trying to mass market the service

    Will this work? I doubt it.. but the market is bound to expand some way.
    By Blogger Warren Whitlock on December 27, 2007
  8. I'm stoked about this. Sure I hate Wal-Mart and Sam's Club...but this gives people who shop for SEM on price alone a place to go that's not my shop or the shop my husband works at. They're the people we probably all dread being called by, the worst possible clients. Now they have a home.

    It will increase overall demand for SEM services because if Wal-Mart is doing it that means everyone (down to the lowest common denominator) is doing it. Companies that value...well...value will start looking for SEM services as well. Through outlets (like mine, and yours) that offer quality and service and other nifty things that Wally World can't touch.

    Wal-Mart throws its massive marketing budget into increasing awareness, and we reap the rewards.

    Good times!
    By Blogger Jen G on December 27, 2007
  9. Looks like they need someone to optimize their website.
    By Anonymous jim on December 27, 2007
  10. It's nothing more than an a referral to this innuity company.
    By Anonymous Adam on December 27, 2007
  11. It may be a branded referral, but it's still significant. WalMart joins th ebottom feeder club. Check out the SLA: "I've heard about sites being "down" for technical reasons. Will this happen to my site?
    There will be short periods of scheduled "down" time when the servers will be undergoing updates and maintenance. We will make every effort to schedule these during non-peak traffic times. You will be notified in advance via email of these planned updates. Additionally, as with any ISP (Internet Service Provider) we may experience random "down" time."

    Ignorance is bliss, and buys in bulk at Sam's Club.
    By Anonymous john andrews on December 27, 2007
  12. Oh my. This is scary. I can't wait for this!!!

    One thing is some how wal-mart seems to come out in the positive on every deal
    By Anonymous Chris Estes on December 27, 2007
  13. Laugh it up guys. And I will snicker too until next year when I am presenting proposals to franchise clients and the SMEs start asking why we are so much more expensive than WalMart:"But they get me on the internets for $100...."

    It is great validation of the mainstreaming of SEM (like we needed that) but I fear for margins (where they are already razor thin) when a company like WalMart starts sniffing around our business since they have a very different business model than any of us.

    I guess I will just have to wake up earlier, stay later and sell deep and wide. Which is what we already are doing.
    By Anonymous Zack Handley on December 28, 2007
  14. I think this is a huge salvo. What most people forget is most small business owners (like me) shop @ Sam's Club or Costco. On top of it, most of them are not sophisticated marketers. SEM/SEO is a service business and I would be curious to see how they compete on. Remember, Costco offers credit card processing services and are one of the largest suppliers to small businesses. So, don't laugh this off. As 1 commenter said, its really good overall since this legitimizes the model.
    By Blogger Srini on December 28, 2007
  15. I'm laughing for a different reason. This move only proves one thing, people are starting to understand that SEO is important for success. Although they are offering a cheap price, as another poster said, who is actually doing the work? Will they even succeed? Is my inbox about to get spammed with incorrect directory submissions from people that work for these guys. The way I see it, they are truly doing us all a favor, tell EVERYONE about SEO and SERP and then let us take the business away when they can't perform the task needed.

    Of note, I recently changed my web site form from "request a quote for services" type thing, to offering a simple "do it yourself seo report" that includes white hat recommendations, and it is way cheaper. Customers trust people that are in front of there faces, not a huge company that will end up hiding behind itself when they fail.

    My 2 cents...
    By Anonymous SEO Report on December 28, 2007
  16. ehhh.... I'd only buy SEM for $100 a mo. if I couldn't afford anything better... which is probably a sign that I should focus on my core business...
    By Anonymous Mike Calimbas on December 28, 2007
  17. If you've not focused on the SMB space historically, I can see how this would seem silly. However, this company has worked with Sam's Club for years, offering websites to their customers. Other companies have done the same with websites too, the 1.0 of Internet marketing (having a presence). SEM is a logical extension as most of the small business websites that were built didn't drive more business or market the companies particularly effectively. SEM is basic math for a small business - either it drives profitable new business in customers/calls/leads/appointments or some other conversion, or it doesn't. 1/2 of small businesses have websites, only about 5-10% are doing any kind of SEM today. That spells opportunity for a lot of people, including Sam's Club.
    By Anonymous Anonymous on December 30, 2007
  18. So long as Sam's offers the service on a pallet... I'm in.
    By Anonymous Tanner Hobin on January 02, 2008
  19. Karl:
    Great find and discussion. Just FYI, we discussed your blog entry/this event in detail on a podcast I've had running for over a year now. We just re-named the program and feed/files can be found here
    By Blogger Jeff_Molander on January 05, 2008
  20. I know you guys are likely joking but just to be clear...

    Innuity's Support is based in Redmond, WA USA.

    Innuity Website Division is based in Redmond, WA USA

    Innuity SEO and SEM Division is based in Redmond, WA USA

    So what am I trying to say... All service are setup and maintained by Americans.

    As for the person (OutsourcingIsAwesome) saying they found foreign lettering tell me where because I can't find anything. Let us know where it is... Thanks!
    By Anonymous Anonymous on January 08, 2008
  21. All I want to know is if their PPC campaigns will be Made In China?
    By Anonymous Affiliate Confession on January 22, 2008
  22. LOl...hilarious. Seems like everyone wants a piece of the internet advertising pie.
    By Anonymous Internet Marketing Company on September 23, 2008
  23. LOL another form of advertising in this case? Well, it's the Walmart strategy in that case. Even a big business like them still needs to do the marketing.
    By Anonymous Francois on July 31, 2010
  24. This is very funny... Another strategic way "Wal-Mart: SEM Services"... Everyones just doing the same thing.
    By Anonymous Tile cleaning on May 25, 2011

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