The following is an email marketing campaign that I received and immediately began laughing. Move over Sam's Choice Cola... there's a brand new product hitting the shelves. According to this email, America's "favorite" retail chain is now offering online advertising packages starting at the low, low rate of $100 per month. I can't help but smirk a little. What do you think?
The following is an email marketing campaign that I received and immediately began laughing. Move over Sam's Choice Cola... there's a brand new product hitting the shelves. Introducing Sam's Choice Pay Per Click services:
According to this email, America's "favorite" retail chain is now offering online advertising packages starting at the low, low rate of $100 per month.
Regardless of their reasons, I can't help but smirk a little. What do you think?
Labels: search-engine-marketing
24 Comments:
Very funny post, actually laughing out loud!
Good Luck Sam!
Geoffrey Moore's book, Crossing the Chasm ( http://www.chasmgroup.com/ ) addresses at length the technology acceptance curve.
Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuous technology innovation), Wal-Mart's prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.
These guys at Innuity ( http://www.innuity.com) should win an award for biz dev deal of the year.
They're most likely outsourcing the labor to Thailand for cheap labor. PPC has been officially WalMart'ed. I would be amusing to see them at the big SEM conferences, but unfortunately they must all be overseas.
See it for yourself here.
~A
Will this work? I doubt it.. but the market is bound to expand some way.
It will increase overall demand for SEM services because if Wal-Mart is doing it that means everyone (down to the lowest common denominator) is doing it. Companies that value...well...value will start looking for SEM services as well. Through outlets (like mine, and yours) that offer quality and service and other nifty things that Wally World can't touch.
Wal-Mart throws its massive marketing budget into increasing awareness, and we reap the rewards.
Good times!
There will be short periods of scheduled "down" time when the servers will be undergoing updates and maintenance. We will make every effort to schedule these during non-peak traffic times. You will be notified in advance via email of these planned updates. Additionally, as with any ISP (Internet Service Provider) we may experience random "down" time."
Ignorance is bliss, and buys in bulk at Sam's Club.
One thing is some how wal-mart seems to come out in the positive on every deal
It is great validation of the mainstreaming of SEM (like we needed that) but I fear for margins (where they are already razor thin) when a company like WalMart starts sniffing around our business since they have a very different business model than any of us.
I guess I will just have to wake up earlier, stay later and sell deep and wide. Which is what we already are doing.
Of note, I recently changed my web site form from "request a quote for services" type thing, to offering a simple "do it yourself seo report" that includes white hat recommendations, and it is way cheaper. Customers trust people that are in front of there faces, not a huge company that will end up hiding behind itself when they fail.
My 2 cents...
Great find and discussion. Just FYI, we discussed your blog entry/this event in detail on a podcast I've had running for over a year now. We just re-named the program and feed/files can be found here
http://feeds.feedburner.com/PayingForPerformance
Innuity's Support is based in Redmond, WA USA.
Innuity Website Division is based in Redmond, WA USA
Innuity SEO and SEM Division is based in Redmond, WA USA
So what am I trying to say... All service are setup and maintained by Americans.
As for the person (OutsourcingIsAwesome) saying they found foreign lettering tell me where because I can't find anything. Let us know where it is... Thanks!
Post a Comment