Delicious is an online bookmarking tool where users can record all their favorite websites, tools, and other online resources for future use. What makes Delicious better than say the standard "favorites" feature on your browser is that one's bookmarks are saved into an online account and are accessible from everywhere. This is a huge plus if, like me, you work from multiple locations
Delicious is an online bookmarking tool where users can record all their favorite websites, tools, and other online resources for future use. What makes Delicious better than say the standard "favorites" feature on your browser is that one's bookmarks are saved into an online account and are accessible from everywhere. This is a huge plus if, like me, you work from multiple locations.
How I use Delicious
I use Delicious daily to bookmark new marketing tools, theories, strategy guides, etc. that I come across in my reading. I use the "Add to Delicious" button built into my browser for quick and easy bookmarking. By using the this method for bookmarking, I save myself time from having to login and manually go through the process of adding tags and a description for each saved link.
In addition, I'll dedicate some time every month to my Delicious account - editing, tagging, and organizing my listings into categories. For example, I place all of my "search engine optimization" related bookmarks in one category, my "paid-search" related bookmarks in another, and so on. Categorizing and labeling bookmarks is a big part of what makes this tool so valuable. How relevant would your list of bookmarks be if they were buried within your account?
3 Ways You Can Use Delicious
The following are 3 simple ways one can use Delicious.
1. To Build a Reference Library
If, like me, you decide to bookmark and organize everything that could potentially be of some importance later in the future, you'll eventually be creating a library of online tools, references, and resources relating to your specific industry. For example, I've recently come across multiple resources relating to "local search marketing". While I currently have no use for such information, I may in the future need to reference it. Honestly, it's nice to have relative information on standby in a pinch.
2. As a Research Tool
If one happened to be new to a specific topic or industry and wished to know more, they could search Delicious for information that has already been "deemed" relevant (otherwise it wouldn't have been bookmarked, right?). For example, lets say a marketer wanted to know more about "search engine optimization" and also knew that I collected such information. He or she could simply review my bookmarks and immediately have access to the same kinds of tools, guides, and information that I do (and without having to spend the time collecting and organizing bookmarks).
3. As a Marketing Strategy
Delicious is a tool that can be leveraged to promote one's own website or cause. Bookmarking your own website, blog, press releases, or tools will not only improve the chances that other users with similar interest will find your stuff, but search engines as well. Search engines crawl and index Delicious accounts on a regular basis - just as they would with any other website - and these links will influence rankings.