Book Review: "The New Rules of Marketing and PR"

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Thursday, February 21, 2008

Book Review: 'The New Rules of Marketing and PR'"The New Rules of Marketing and PR" shows you how to leverage the potential that web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business.

Book Review: 'The New Rules of Marketing and PR'
"The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely."

"The New Rules of Marketing and PR shows you how to leverage the potential that web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of you bid-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."

Book Review

"The New Rules of Marketing and PR" by David Meerman Scott is an absolutely fantastic read. I believe this book to be a great starting point for those new to Internet marketing, as well as those looking for a refresher. Scott provides readers with an understanding of how to leverage the Internet, how to break through the clutter, and how to let go of old-school PR techniques in favor of new tactics. Furthermore, the author provides tips on how to write and publish news releases specifically tailored to one's target audiences.

Overall, I've learned a lot from this book and 100% endorse it for marketers of any level.

It's a completely new ball game out their folks... and David has just presented us all with the new rule book. "The New Rules of Marketing and PR" is easy-to-read, chock full of good examples, and sequenced in a way that makes tremendous sense. This book needs to be a well-used part of your business library.

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