A couple of days ago I was fortunate enough to receive a complimentary copy of "The Complete Idiot's Guide to Guerrilla Marketing" in my morning mail. The book is co-authored by Susan Drake and Colleen Wells, and from the immediate looks of things... this promises to be a fantastic read.

"You're no idiot, of course. You know that people won't spend their money on your product or service if they don't know it exists. But competing against the mega corporations means stretching your budgeting too thin. You need alternatives to high-priced convectional print and broadcast advertising."

"The Complete Idiot's Guide to Guerrilla Marketing offers exciting and cost-effective methods of promoting and publicizing your business. In this Complete Idiot's Guide, you get strategies for creating word-of-mouth buzz, the low down on Internet marketing via viral ads, email lists, streaming video, and more, unique ideas for marketing to your target base through unconventional venues, and tactics for product placement in the media.

Well, as always I appreciate the freebee. I'll be sure to give this book a read really soon, and of course I'll be providing my thoughts and a full-review. Until then... stay tuned.