In my last post - "Search Engine Marketing, Inc." - I made a small comment on how after browsing through the pages of Mike and Bill's new book that it could very well be the finest SEM playbook that I've ever come across yet. Well, in just under 24-hours later... I stand corrected.

First off let me say that this is nothing against what Mike and Bill have done - in fact I have yet to read their book - so in no way is this even an applicable comparison. However, I am quite confident that "The Internet Marketing Handbook" by Danny Dover and SEOmoz is well deserving of the "Finest SEM Playbook" title. I just came across this online resource today and while I haven't had too much time to review it, it appears to be a very complete relevant resource for search marketers. I encourage you all to have a look.